Swim PEI & COWS Unveil new design for Championships t-shirt

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Charlottetown – Swim PEI today unveiled its 3rd annual COWS graphic design and the associated fund-raiser for the 2009 East Coast Short Course Swim Championship.

This year’s design features a long-distance swimming cow having dreams of achieving the same success as Bronze medal winner Ryan Cochrane or in this case Ryan COWchrane. Cochrane was the only Canadian to win a swimming medal at the Beijing Olympics.

His Bronze medal performance came in the grueling 1500-meter Freestyle event.

Cochrane and his coach Randy Bennett have close ties to Island swimmers. They spent two days this past October with young swimmers recounting their Beijing experiences and providing a clinic for the PEI provincial swim team.

Clothing products like t-shirts and hoodies featuring this new design will be sold at the East Coast Short Course Championship, February 26-March 1 at Charlottetown’s CARI Pool. One dollar from each sale will go to support Ryan Cochrane’s continuing training for the next Olympics.

These COWS Ice Cream designs are known around the world and have featured everything from ordinary cows on the side of the highway to celebrities as cows.

The 2009 graphic was created by graphic designer Shon Mader in COWS PEI marketing department. COWS Inc. is a sponsor of the East Coast Short Course Swim Championship.

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