Athletics Canada announced an exciting new partnership today which will see BioSteel Sports Supplements fueling Canadian athletes on their quest for national and international accolades.
Their product line features the BioSteel High Performance Sports Drink, BioSteel Advanced Recovery Formula and BioSteel whey protein isolate.
Matt Nichol, founder of Biosteel Sports Supplements Inc, on the partnership, “As a Canadian based company we are honoured to join forces with Athletics Canada and thrilled to assist Canadian athletes in reaching their goals at the national Olympic and Paralympic level.” Nichol is a veteran strength and conditioning coach with over 12 years of experience coaching athletes from the NHL, NFL, NBA, NCAA, CFL and Tennis. From 2002 to 2009 he served as the strength and conditioning coach of the Toronto Maple Leafs. Nichol was the first level IV / V strength and conditioning coach recognized by the Coaching Association of Canada.
This exciting partnership offers many benefits to both Athletics Canada and its members. Notably members in good standing will now have the opportunity to take advantage of impressive discounts on BioSteel’s e-commerce webpage. The complete line of product is certified by NSF for Sport and / or Informed Choice, ensuring Canadian track and field athletes can be confident the product they’re using is healthy, safe, and adheres by WADA guidelines. Every production lot of BioSteel undergoes comprehensive testing from an accredited lab and banned substance screening program with WADA and anti-doping experience.
The partnership also sees BioSteel entitle Athletics Canada’s Top Performer of the Month award with the monthly winner receiving a BioSteel product pack. Athletics Canada and BioSteel are committed in working together to educate at competitions, training camps and through e-blasts about the safe use of, and the use of safe nutritional supplements.
Dylan Armstrong joins Team BioSteel
Photo by Erich Eichhorn (www.allsportmedia.ca)
Athletics Canada is also pleased to announce that as part of this new partnership world number one ranked shot putter Dylan Armstrong of Kamloops, B.C., will join Team BioSteel. On Team BioSteel Armstrong joins a list of impressive athletes such as Mike Cammalleri of the National Hockey League’s (NHL) Calgary Flames, Carey Price of the NHL’s Montreal Canadiens, Steven Stamkos of the NHL’s Tampa Bay Lightning and Heather Moyse who took home gold in the bobsleigh at the 2010 Vancouver Olympics.
Since coming to market in 2009 BioSteel Sports Supplements Inc. have prided themselves on producing the safest and healthiest sports supplements on the market. Originally formulated for the sole use of Matt Nichol’s professional and Olympic athletes, BioSteel’s products were designed with only the finest available ingredients. After 5 years of testing the products on some of the world’s best athletes it was only then that the products were made available to the general public. The now infamous BioSteel High Performance Sports Drink, better known as the “pink stuff” coming out many professional athletes water bottles. Containing zero grams of sugar and a precise ratio of the highest grade branched chain amino acids and bio available electrolytes, the product is now heavily trusted and relied on by many of sports brightest stars.
About NSF Certified for Sport Program
The program’s objective is to certify that participating sports supplement manufacturers have met NSF’s stringent independent certification process guidelines, which were developed through a consensus process involving regulatory, sports industry and consumer groups. A key component of this program is an NSF Mark on each product label, to show athletes, coaches and consumers that a sports supplement has met NSF’s comprehensive Certified for Sport® program guidelines. The program focuses primarily on the sports supplement manufacturing and sourcing process, providing key preventive measures to:
· Protect against adulteration of products
· Verify label claims against product contents
· Identify athletic banned substances in the finished product or ingredients
For more on NSF and the Safe for Sport Program please visit http://www.nsfsport.com/.
About Informed Choice | HFL Sport Science
INFORMED-CHOICE is a certification program for sports supplements, ingredients and manufacturing facilities, which assures athletes that products carrying the INFORMED-CHOICE mark have been regularly tested for substances considered prohibited in sport. In addition, INFORMED-CHOICE also ensures that products have been manufactured to the highest quality standards ensuring there is little risk of contamination in the manufacturing facility through an extensive audit process.
HFL has over 48 years of expertise in anti-doping and has published over 300 scientific papers on methods for detection of trace levels of substances that are prohibited in sport. It has over 450 people-years of research into doping control.