Louise Hodgson-Jones

Vancouver Island owned and operated, Frontrunners Footwear, with locations in Victoria, Langford, and Nanaimo has recently been awarded two national awards for their expertise and support of the local running community.

The company was presented with a 2011 Golden Shoe Award by Canadian Running magazine, recently announced in the January/February 2012 edition of the magazine. The Golden Shoe Awards are presented in the following categories: Canadian All-Star, High School Hero, Masters Master, Trail Blazer and Community Pillars. Frontrunners Footwear was presented with the Golden Shoe Award for Community Pillars because of their support of over 27 events each year including the Frontrunners Island Race Series, Victoria Marathon, and Whistler Half-Marathon.

Canadian Running magazine commented on this year’s award winners: “Canada is full of selfless supporters of the sport. These individuals give us reasons to run, goals to chase, organizing races on many weekends of the year. Most of all, they have helped build communities of runners across Canada.”

In addition Frontrunners was voted the “Best Place to Buy Running Shoes” by Get Out There Magazine readers, in their annual Get Out There Magazine Readers Choice Awards. The popular sporting event magazine said: “Our annual Readers’ Choice Awards recognize the people, places and organizations that make active living in Canada so great.”

“There are a lot of selfless hours of work put into this industry – early morning volunteering, cold and wet run clinics, after-hours race package stuffing and it’s nice to know that it doesn’t go unnoticed. We’re a pretty lucky crew to get to work and play on Vancouver Island with such a great running community,” says Frontrunners owner Mark Nelson.

Frontrunners also provides support to over a dozen Vancouver Island based age group athletes who struggle with the costs of competing and equipment. The Shoes for Youth program was founded by Frontrunners/Runners of Compassion in 1996 and has since provided nearly 1000 pairs of shoes to underprivileged youth on Vancouver Island. Frontrunners also promotes a healthy and active lifestyle to over 500 runners each year, through their running clinics and running retreats.

Frontrunners Footwear are running and active lifestyle stores, all locally owned and operated Frontrunners has been a fixture in the Island community since 1988. The staff at Frontrunners are dedicated to fitting your feet with the right shoe for you and your activity.


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