Calgary, AB (ISN) – The Western Hockey League in association with Aaron’s Inc. is proud to announce the launch of a new strategic partnership that includes in venue programming across several Canadian & American WHL Markets along with brand integration across various WHL broadcast, online and print properties during the 2011-12 season.
As a proud fan & sponsor of the WHL, Aaron’s will be activating across 15 WHL Markets this season with Aaron’s gift card nights designed to connect local Aaron’s stores with junior hockey fans across Western Canada & the United States in a creative manner. With the goal of engaging local associates Aaron’s will also be leveraging their WHL partnership with a ticket bank that will provide access to WHL game tickets across various communities. Aaron’s will also be offering exclusive discounts & promotional offers throughout the season via several broadcast, online & print properties in support of this grassroots sponsorship.
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“On behalf of the Western Hockey League we are very excited to welcome Aaron’s as an Official Partner of our League” said WHL Commissioner Ron Robison. “As organizations based on the pillars of excellence, quality & community we look forward to collaborating with Aaron’s on this exciting new partnership”
“We are thrilled to be a partner with the WHL this year.” Stated Ken Butler, Chief Operating Officer, Aaron’s, Inc. “As Aaron’s expands across Canada we were looking for a partner that will allow us to showcase our brand nationally in a fun and exciting way. There is nothing more fun and exciting than hockey so it was a natural fit. We look forward to being a part of the action this season and hope WHL fans will consider Aaron’s when they need brand new, name brand furniture, electronics, appliances and computers.”
Aaron’s becomes the Official Furniture, Appliances & Electronic Retailer of the WHL. Look for Aaron’s presence in WHL arenas throughout the 2011-12 season.
About Aaron’s Inc.
Aaron’s, Inc. (NYSE: AAN), is the leader in the sales and lease ownership and specialty retailing of residential furniture, consumer electronics, home appliances and accessories, has more than 1,940 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur and current Chairman R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron’s has been publicly traded since 1982. For more information, visit www.shopaarons.ca
About the Western Hockey League
The Western Hockey League started with just seven teams based in the provinces of Saskatchewan and Alberta in 1966. The WHL now has representation in all four Western Canadian provinces and the U.S. states of Oregon and Washington. With the addition of the Edmonton Oil Kings for the 2007-08 season, the WHL now consists of 22 member Clubs with 17 based in Canadian markets and 5 in the U.S. Pacific Northwest.
The WHL is a member of the Canadian Hockey League (CHL) whose membership is comprised of three major junior hockey leagues: Ontario Hockey League (OHL), Quebec Major Junior Hockey League (QMJHL) and the Western Hockey League (WHL). At the conclusion of each League’s playoffs, the CHL hosts the MasterCard Memorial Cup. A National Championship tournament involving each of the League’s Champion and the tournament host.
The Western Hockey League’s Head Office is located in Calgary, Alberta and is responsible to administer all functions related to League operations. Under the direction of the WHL Commissioner, the WHL Head Office functions include: game supervision, scheduling, League meetings, player drafts, agreements and scholarships, player transactions, finance, marketing, media relations, communications and statistics/results.
CCMC is one of North America’s leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League & SCOREGolf, along with being the official publisher for both the National Hockey League and the Canadian Football League.