Ottawa (ISN) – In its ongoing efforts to grow the sport of track and field outside traditional avenues, Athletics Canada confirmed today that athletes will have the opportunity to feature their Twitter handles on the upcoming Canadian Track and Field Trials’ race bibs.
“We need to continue to find new and innovative ways to promote our sport and our athletes,” said Mathieu Gentès, Athletics Canada Director of Public Relations and Corporate Services.
“Social media has become an important aspect of our everyday communication with athletes, coaches, the media, corporate partners and fans of the sport. Weaving our social media strategy into our event offerings is the natural and logical next step. Twitter has become a very powerful tool and will only continue to grow.”
This comes on the heels of an announcement earlier this year which stated that competitors in Athletics Canada’s National Track League (NTL) would have the opportunity to recognize their personal sponsors on competition bibs. See story: World first to take place in Canada; National Track League to share race bib with athletes.
Gentès ads, “Our communication and marketing strategy is very clear, enhance awareness of track and field and enhance awareness of our athletes. The potential benefits of this initiative are pretty impressive, especially when a fan or casual observer can catch a glimpse on television, or in a picture in an article and immediately go to Twitter and begin following and interacting with the athlete, that is powerful stuff.”
How it works?
If you are competing in the Canadian Track and Field Trials, June 27-30 in Calgary and are active on Twitter, please send an email with your full name along with Twitter handle to firstname.lastname@example.org. Please include events in which you will participate at the Track and Field Trials. Please note handles deemed obscene and / or inappropriate will not be authorized. The deadline to submit Twitter handles for inclusion on race bibs is Friday June 15.