Tim Hortons Juniors and Grand Slam Curling get broadcasting boost

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curling bc

(ISN) – Curlers and curling viewers in BC are set to become well-served thanks to two new agreements. As part of the first agreement, the Tim Hortons BC Junior Curling Championships will be televised for the first time ever.

Shaw Cable TV will film and broadcast the Curl BC event, which is taking place at the Coquitlam Curling Center from January 1 to 6, 2013.

Shaw has previously televised the Scotties BC Women’s Curling Championship and the Canadian Direct Insurance BC Men’s Curling Championship, but it has never televised the Junior finals, which showcase the province’s best curlers aged 21 and under.

Barry Ayers, chair of the Tim Hortons BC Junior Curling Championships, said: “It’s fantastic that we have the chance to showcase our facility on TV. We hope that these young curlers will inspire yet another generation to get involved in the sport.”

Scott Braley, Curl BC CEO, said it was an exciting development for the sport in BC. He added: “We’re really looking forward to this great promotion of our best young curlers on television.”

In addition to the announcement about the Tim Hortons BC Juniors Curling Championships, another significant broadcast agreement has been signed.

Rogers Sportsnet announced it has purchased the Grand Slam of Curling and will be establishing a new events division.

Sportsnet will now wholly own and operate the Grand Slam of Curling, which is part of the World Curling Tour. The elite series of men’s and women’s curling events features the best teams from across Canada and around the world. The Grand Slam of Curling was acquired by Sportsnet from Insight Sports Ltd.

Scott Moore, President, Broadcasting, Rogers Media, said: “Curling is an essential part of our Canadian sports fabric, and the Grand Slam of Curling is the cream of the crop in international curling events.

“We are proud to own and operate the Grand Slam of Curling, as it furthers Sportsnet’s commitment to producing world-class content, anyplace, anyhow and anywhere and allows us to integrate and engage the sports fan in innovative ways through our new events division. Sportsnet intends to grow the Grand Slam of Curling like never before.”

The 2012-13 Grand Slam of Curling series kicks off with The Masters, taking place in Brantford, Ontario, from November 14 to 18. The series will air on Sportsnet and CBC, through a sub-licensing agreement.

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