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By Ali Lee, Vikes Communications

September 25, 2012, VICTORIA – For the fifth year in a row, the Vikes Championship Breakfast has succeeded in providing direct financial assistance for current and future student-athletes. This year, the breakfast generated just over $402,000 for the University of Victoria athletics financial awards, with the first $150,000 of profit being matched by the University of Victoria.

The event featured a key note speech from Pierre Lafontaine, Swimming Canada CEO and national team coach, recently returned from the 2012 London Olympics.

Several Olympians with Vikes ties were on site at the breakfast including medal winners Gabe Bergen, silver in men’s eight rowing, and Richard Weinberger, bronze in the 10-km open water swim. Other Olympians connected with UVic and in attendance included rower Lindsay Jennerich, rowing manager Adam Parfitt, swimmers Stephanie Horner and Brianna Nelson, swimming coach Ron Jacks, fencer Monica Peterson and UVic basketball coaching legend Ken Shields, who headed Britain’s basketball team.

“The on-going support that we have in our community and from the University continues to help our student-athletes achieve a high level of excellence in competition and in the classroom,” said Clint Hamilton, Director of UVic Athletics and Recreation. “Competition for universities to attract student-athletes is getting stronger every year. Support form this event goes towards athletic financial awards, which are a strong determinant for prospective student-athletes in choosing their post-secondary institutions.”

The presenting partner for this year’s championship breakfast is Tropicana, part of the PepsiCo Canada family. PepsiCo Canada has been a strategic alliance partner of the University of Victoria for over fifteen years and proudly supports student athletes.

Over 1,400 tickets were sold for the event and approximately 630 people attended the breakfast.