November 2, 2012, WHISTLER, B.C. – The puck may not drop, but the snow is falling and Whistler Blackcomb wants to help hockey sponsors recoup some of the benefits lost from a shortened or cancelled season. The top-ranked and world-renowned ski resort is offering a free Whistler Blackcomb marketing package to a hockey sponsor affected by the current work stoppage.
Whistler Blackcomb, North America’s largest mountain resort sees over 2.6 million visitors annually, with an average yearly household income of over $117,000, making the resort’s marketing assets an excellent substitute for the exposure void created by cancelled hockey games.
“When hockey stops, sponsors suffer. At Whistler Blackcomb, we understand marketers can’t afford gaps in their marketing plans. Whistler Blackcomb’s assets offer a perfect solution to the interruption created by the lock out,” said Stuart Rempel, Senior Vice President, Marketing and Sales at Whistler Blackcomb. “As North America’s number one mountain resort, we offer reliable and highly engaging platforms for brand storytelling year-round. We are always looking for new partners that can help us enhance the guest experience, and hockey sponsors often set the bar in terms of fan engagement.”
Given the natural alignment between ski and hockey seasons, the slopes and experiences at Whistler Blackcomb provide a perfect marketing alternative. It is on this basis Whistler Blackcomb is offering locked out sponsors this opportunity for interactive engagement with consumers.
“Whistler Blackcomb is a blue water sponsorship opportunity offering exceptional value given the lack of marketing clutter. Guests are inevitably in a state of joy and excitement while experiencing Whistler Blackcomb and what its partners have to offer, providing an unparalleled opportunity for partners to increase consumer loyalty and create new brand ambassadors,” added Bill Cooper, Chief Operating Partner of Whistler Blackcomb’s sponsorship agency-of-record, the TwentyTen Group. “This makes it a fantastic marketing vehicle for any partner seeking authentic consumer engagement.”
Whistler Blackcomb welcomes submissions for this complimentary exposure opportunity.
- One Whistler Village Gondola Wrap
- One Experiential Sampling Day
- Ten Winter Lift Tickets
WHO IS ELIGIBLE
Current hockey sponsor (league or team) impacted by the lock out / work stoppage who does not operate in a category conflicting with an existing Whistler Blackcomb sponsor.
HOW TO PARTICIPATE
Submit a compelling argument in 100 words or less as to why your company and/or client deserves this substitute marketing benefit package to Auburn Sigurdson (Auburn (at) TwentyTenGroup.com) by 4:00pm PST on Friday, November 9, 2012.
Term of activation benefits: December 1, 2012 – June 1, 2013.
Some exclusions apply, more details available upon request.