December 3, 2012, VANCOUVER, BC – Digital sports news agency SendtoNews is pleased to announce it has signed a guaranteed distribution partnership with the Black Press Group, adding Canada’s largest independently-owned newspaper company to its growing News Partnership Network.
“We are excited to welcome Black Press Group, a publisher of more than 150 North American newspapers, to our network of news distributors,” states SendtoNews’ CEO, Greg Bobolo. “This agreement gives many of our development league content providers such as the AHL and NBA D-League teams a guaranteed distribution pipeline to their hometown markets while also providing our sponsors additional large-scale reach into regional markets in Western Canada and the USA.”
The Black Press Group represents over a million online readers in communities across British Columbia and Alberta, as well as in Washington, Hawaii, California and Ohio. “SendtoNews selection of digital-ready sports video highlights are of interest to our local communities,” states Elizabeth Dutton, Black Press Group Vice-President, Digital. “SendtoNews is allowing us to introduce top-quality video to our online properties while opening up new revenue streams.”
Through its cloud-based platform, SendtoNews consolidates and manages the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then markets this inventory for major brand sponsorship. It offers a unique revenue share model that ensures all entities in the distribution chain – from the content creator through to the broadcaster or publisher – are fairly compensated. “Our model has been incredibly well-received in both the advertising and news industries,” continues Bobolo. “This new partnership with Black Press Group is one of many recent partnership announcements, and our News Partnership Network now includes dozens of major media entities representing hundreds of millions of online video viewers continent-wide.”
About Black Press Group
Black Press Group is a media conglomerate operating some of the oldest, most trusted community newspapers in North America, with operations in British Columbia, Alberta, Washington, Hawaii, California and Ohio. Â It also is the largest independently-owned newspaper company in Canada, with more than 170 titles in print and online. For more information, visit www.blackpress.ca.
SendtoNews debuted its state-of-the-art multimedia distribution platform at the 2010 Winter Olympics and today distributes content for a growing roster of leading content providers and premier sports organizations, including Major League Soccer, America’s Cup Sailing, the American Hockey League and the NBA D-League.
SendtoNews delivers outstanding upside for content creators (such as leagues and teams), news outlets and major brands. By aggregating and directing the distribution of content that has been traditionally delivered in a non-structured, decentralized way, SendtoNews is able to present a significant, unified inventory of content for umbrella sponsorship. This creates an attractive opportunity for major brands or their marketing agencies to reach hyper-local audiences of avid sports fans in each team market. More importantly, they can make a mass sponsorship purchase for game highlights in all team markets at once, or a selection of markets, efficiently through a single source. This is a new and significant opportunity for advertisers looking to reach deep into an audience segment to attract new consumers. In addition, SendtoNews’ content sponsorship costs are performance-based and backed by solid, near real-time metrics.
For members of its News Partnership Network, SendtoNews offers (1) 24/7 access to sought-after, professional sports video content, and (2) a share of the sponsorship revenues in return for guaranteed distribution. SendtoNews enables its news partners to meet the growing, almost insatiable demand for sports highlight content – while building new digital era revenue streams to help offset declining traditional revenue sources.
Headquartered in Victoria, with affiliate sales offices in Vancouver, Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including CBC, TSN, CTV, Global TV, ESPN, NBC, ABC, FOX, CBS, IMG Media, the Globe & Mail, Postmedia and others. For more information, visit www.sendtonews.com , follow @sendtonews, or call toll free 855.590.1991.