TC10K Announces New Sponsor at Official Launch

TimesColonist 10K

Louise Hodgson-Jones

February 13, 2013, Victoria, BC (ISN) – The TC10K announced today that Frontrunners Footwear and New Balance Victoria will be sponsoring the 24th annual event, to be held on Sunday, April 28.

The locally owned, independent stores will be providing technical apparel for the official running clinics and organizing team, and offering souvenir garments for all participants at the Race Expo on April 26-27.

“It is important for our local businesses to get behind our largest local running event,” said Rob Reid, owner of Frontrunners and New Balance Victoria. “Having watched this event grow over the years, it is a pleasure to help promote a healthy fit lifestyle to our community.”

“We are delighted to partner with Frontrunners and New Balance Victoria,” says Jacqui Sanderson, Race Director. “The stores have a great reputation and already support other running events, so it is a natural fit for the TC10K.”

With the TC10K just over 10 weeks away registration is at 5,300 and the Official Clinics have a record 483 participants. Clinics are offered in 13 Recreation Centres all over Victoria and the Capital Regional District. “We are delighted with the response to the clinics. It shows that more and more people are taking up running and walking, and want to adopt a healthy lifestyle,” adds Sanderson.

In 2012, 12,483 registered for the TC10K and the Thrifty Foods 1.5k Family Run. To register go to For more information call: 250-744-5538.