May 28, 2013, Toronto, ON (ISN) – Against the backdrop of Toronto’s waterfront, two-time Olympic medallist, and Canada’s flag bearer at the 2012 Games in London, Simon Whitfield, along with representatives from Triathlon Canada and Sports Focused Consulting, unveiled details of the second annual Toronto Triathlon Festival (TTF).
The July 21 event will provide athletes with the opportunity to experience a truly urban triathlon in Toronto and will double as the Age Group National Triathlon Championships.
“Last year’s TTF allowed me to get Toronto back in my race calendar and helped my prep for the London Olympic Games,” said Simon Whitfield. “I am committed to promoting the TTF to ensure it becomes an enduring legacy for my sport in Canada’s largest city. Judging by the success of last year’s event, I believe we are well on our way.”
The TTF race weekend will be a celebration of the challenge of human endurance. In 2012, the TTF attracted more than 1,200 athletes, making it the largest ever first-time triathlon in a downtown setting. One of the main features of the race is the key role the city itself plays, as the race route takes participants on an unprecedented path along Toronto’s harbourfront, its downtown highways and its urban core.
“Races hosted in landmark locations such as London, New York and Tokyo offer diverse landscapes but all have one thing in common: they offer unique race experiences for athletes,” said Sports Focused Consulting President, Jeff Chong. “We believe the TTF provides the ultimate urban race experience and allows Toronto to stand with its head held high amongst these world class cities. We are also proud that the inaugural TTF generated more than $1.1 million in economic development for the City of Toronto and the Province of Ontario.”
As the 2013 TTF will host the Age Group National Triathlon Championships, up for grabs will be 10 World Championship qualifying spots (per age group, per gender), attracting triathletes from across the country, who are interested in representing Canada on the global stage.
“Hosting major events in all corners of the country is critical to the growth and future success of our sport across the country, and internationally,” said Alan Trivett, Chief Executive Officer, Triathlon Canada. “Building on the tremendous success of its foundation year in 2012, the Toronto Triathlon Festival presents a tremendous opportunity for us to showcase, and grow, our sport in Canada’s largest city.”