Brian Decker – PGA Tour Canada
June 4, 2013, PONTE VEDRA BEACH, Fla (ISN) —The launch of PGA TOUR Canada this week will include not only a new marketing campaign but a bevy of digital options for golf fans to consume PGA TOUR Canada’s content.
The re-branded and streamlined PGATOURCanada.com will be the digital hub of the Tour’s digital properties. The new look of the site is designed to offer the visitor a better experience by providing them with PGA TOUR Canada information in the most efficient manner possible. Live scoring and information on tournaments, players and the Tour will be complemented by a section of the site housing a digital version of the weekly highlight program, This is PGA TOUR Canada. The show will be made available on PGATOURCanada.com 24 hours after its broadcast on Global and TSN2.
Fans will have access to PGA TOUR Canada live scoring and other information through the official PGA TOUR app and mobile website.
“We are proud of our digital options and the fact that our fans will be able to access PGA TOUR Canada information through several avenues,” said Jeff Monday, President, PGA TOUR Canada. “Our re-designed site and complimentary YouTube offerings will help us show off our players in a different light as they make their way up to the higher levels of professional golf.”
The Tour’s YouTube page, youtube.com/pgatourcanada, will also feature special vignettes available on Fridays of tournament week designed to showcase the players’ personalities and local attractions in non-traditional settings.
The inaugural PGA TOUR Canada season kicks off this week, June 3-9 at the Times Colonist Island Savings Open at Uplands Golf Club in Victoria, British Columbia