Spruce Kings Announce Major Media Partnership

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September 6, 2013, PRINCE GEORGE, BC – The Prince George Spruce Kings of the British Columbia Hockey League (BCHL) are excited to announce a media partnership with the Jim Pattison Broadcast Group in Prince George.

The media partnership will include extra and exclusive coverage of the Spruce Kings on 99.3 The Drive, 101.3 The River and CKPG TV as well as a feature game of the month to be broadcast live on 99.3 The Drive hosted by well know play by play broadcaster, Ron St. Clair. These games will be featured within the scheduled NHL play by play season, where all Vancouver Canuck games will be broadcast on 99.3 The Drive.

The Jim Pattison Broadcast Group is committed to promoting the Spruce Kings Annual Show Home Lottery on all three stations. Spotlight on the Spruce Kings will be a weekly feature on the team to be seen on the CKPG TV Sports during the 5:00pm flagship newscast. There will also be a strong presence from the Jim Pattison Broadcast Group in the Coliseum during designated game nights with ticket giveaways, promotions, fan activations and prize giveaways featuring the Prize Team and the Funchaser.

“This is a critical step forward in building our program,” said Spruce Kings President, Todd Doherty. “The partnership incorporates many aspects including game night sponsorships, weekly features and tremendous support with our Show Home Lottery.”

“The Jim Pattison Broadcast Group has always been an active supporter in our community,” added Doherty. “We are excited by the commitment they are showing our organization and in promoting the community owned and minded Spruce Kings to Prince George and area.”

“We are excited to provide live play by play coverage of one of the premiere junior hockey leagues in the country and of a hockey team that has over 40 years of history in our city,” said Jim Pattison Broadcast Group Radio Program Director, Ron Polillo.

“Our team of broadcasters is looking forward to the coming season with the Prince George Spruce Kings,” said Jim Pattison Broadcast Group General Manager, Ken Kilcullen. “I’m especially excited about increasing our participation with the Spruce Kings that continues to receive outstanding support from the Prince George community.”

The feature games of the month scheduled to be broadcast on 99.3 The Drive include Saturday September 28 at the Chilliwack Chiefs, Thursday October 24 vs the Merritt Centennials, Thursday November 21 at the Langley Rivermen, Wednesday December 4 at Coquitlam Express, Saturday January 11 vs the Surrey Eagles and Saturday February 8 vs the West Kelowna Warriors.

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