Subway Canada and CHL to Reward Amateur Hockey Teams

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October 1, 2013, TORONTO, – As the official training restaurant of the CHL, SUBWAY® Canada is launching the SUBWAY® Official Training Day contest today. The contest offers amateur hockey teams in Canada the chance to win a training day with an official CHL team.

“At SUBWAY® we are always looking for exciting ways to fuel Canadians’ healthy lifestyles”, said Kathleen Bell, director of national marketing, SUBWAY® Restaurants of Canada. “One of the ways we decided to follow this mission was to leverage our partnership with CHL, being their Official Training Restaurant, by giving amateur hockey league teams the chance to have an official CHL experience”.

“The Canadian Hockey League is proud of our partnership with SUBWAY® and we are excited to offer young hockey players the chance to experience a training day with a CHL team,” said CHL President David Branch. “The CHL and SUBWAY® share the values of community involvement and the importance of healthy lifestyles and we look forward to launching this exciting new contest.”

SUBWAY® restaurants are giving amateur hockey players a first-hand experience on what a day as a CHL player is like by bringing them to the action. Three winning teams representing each regional League (WHL, OHL, QMJHL) will receive on-ice instruction with the CHL players and the coaching staff along with off-ice training tips, while enjoying a healthy SUBWAY® lunch.

To enter, visit the SUBWAY® Canada website (http://www.subway.ca ) and share how your team incorporates SUBWAY® restaurants into your hockey training programs.

This contest is being executed by Veritas Public Relations, and is being supported through SUBWAY® and its partner networks as well as the CHL teams and their official arenas. It will also be promoted through SUBWAY® Canada and CHL digital and social media platforms.

The contest will run until from October 1, 2013 to November 30, 2013.

About SUBWAY® Restaurants

SUBWAY® Restaurants is the world’s largest submarine sandwich franchise, with more than 39,000 restaurants in over 100 countries and more than 2,900 restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald’s in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.ca.

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About the Canadian Hockey League

The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League (NHL) and Canadian Interuniversity Sport (CIS) than any other league. Visit www.chl.ca.

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