October 3, 2013, VANCOUVER, BC – Vancouver Canucks fans attending Saturday’s home opener at Rogers Arena will witness a new opening video and in-arena experience created differently than ever before thanks to a partnership with Rossland, BC’s very own Juicy Studios.
Juicy Studios is an inspired creative group from BC’s interior that is becoming well known internationally for their action sports videos and work with several iconic global brands including EA Sports, Specialized and The North Face.
Together, the Canucks and Juicy Studios have created a four-minute fan experience that reflects the pride and passion of the team. It includes a 2.5 minute video, large-scale on-ice projections and a light show that will debut 76 new “celebration lights” built into each of the ice-level stanchions along the glass. The Canucks are the first NHL team to introduce this type of lighting to their in-game entertainment.
“Every year we strive to give our fans the best in-arena experience in the League. We’ve grown a lot over the past three years and we wanted to set a new bar for our fans and the League this season,” says Vancouver Canucks Vice-President of Brand Development, Ali Gardiner. “We’re always looking for creative inspiration in the world of sports and entertainment and were blown away by what was coming out of BC’s own Juicy Studios. When we reached out and discovered they were fellow Canucks fans, we knew that they were made for this project.”
The Canucks 2.5-minute video portion of the opening experience was shot by Juicy Studios on location throughout the West Kootenay and on the Lower Mainland and includes an exclusively produced soundtrack by Victoria-born film and videogame composer Ajay Battacharyya. BC-born hip-hop artist Kyprios is the voice of the opening video.
“At our core, our team is a team of storytellers,” says Scotty Carlson, Juicy Studios owner and creative director. “This is the story of this year’s Vancouver Canucks. It’s raw and it’s about the players going into battle for themselves and for the fans each and every night.”
Carlson, a life-long Canucks fan and local hockey player himself, calls the project his most passionate to date. “Sports in general create a lot of awesome, authentic moments. We wanted to capture not only that aspect of the game but also the players’ intense emotion, toughness and hard work that goes into getting the job done.”
The talent bringing this year’s new opening experience to life:
- Scotty Carlson (Producer/Director – Juicy Studios )
- Derek Frankowski (DOP – Juicy Studios)
- Ryan Gibb (DOP – Juicy Studios)
- Ajay Battacharyya (Music Composer)
- Kyprios (vocals)
- Kurt Wagner (lighting design)
- Mike Hall (Director, Game Presentation and Broadcast Operations – Vancouver Canucks)
- Cam Goudreau (Manager, Game Presentation – Vancouver Canucks)
- Mark Raham (Creative Director – Vancouver Canucks)
- Ali Gardiner (VP Brand & Marketing – Vancouver Canucks)
Canucks game presentation technology investments and innovations in recent years:
The following game presentation technology enhancements plus the development of the in-arena show represents a multi-year, multi-million-dollar investment towards continually innovating and developing the best fan experience in professional sports.
- 2013: Celebration lights – a custom proprietary design that is the first-of-its-kind and puts fully-controllable LED pixels inside 76 plexiglass stanchions all the way around the ice surface. The idea came from Canucks facility and engineering and local lighting expert Larry Darling. Solotech Inc. has designed and installed the system.
- 2012: On-Ice projection system – 4 DPI 30K projectors covering the entire ice surface is the biggest and brightest in-arena projection system in the NHL.
- 2011: Theatrical Lighting upgrade – 16 Martin Mac III’s; 24 Varilight 2Ks; 16 Atomic 3,000 strobes; 16 Martin Mac 101’s.
- 2010: Scrims & Projectors – 4x four-storey high theatrical scrims, hit with 16 projectors. First setup of its kind in North American sports.
- 2006: New scoreclock and digital ring beam and sound system – a new multi-million dollar ProStar® centre-hung video display system with four huge HD screens, (13.5 feet by 24 feet) display 4.4 trillion colours. The digital ring beam circles level 200 and provides additional game presentation and sponsorship opportunities.
- 2006: New HD Broadcast control room – This area isn’t seen by fans but it’s a state-of-the- art control room where the game presentation team makes the magic happen.
About Juicy Studios:
Juicy Studios is growing quickly and is becoming a well known internationally for their work with global brands, including EA Sports, Specialized, and The North Face. Examples of their work can be found at: http://www.juicystudios.com
About the Vancouver Canucks Game Presentation:
The Vancouver Canucks are committed to creating iconic in-game experiences that leave fans wanting to share with others and come back for more. The game presentation team strives to raise the bar every season and is building on three years of enhancements that led to a 2012 National Sports Forum award for Best In-Stadium Creative. The prestigious award celebrates the most creative advertising and marketing in the sports industry including entries from all major sports teams, college athletics, agencies, media networks and more.