October 16, 2013, Ottawa (ISN) – Canadian sledge hockey player Greg Westlake is breaking new ground as the first Paralympic athlete to be featured in Procter & Gamble Canada (P&G)’s “Raising an Olympian” series of videos featuring Sochi hopefuls and their mothers.
Earlier today P&G, in cooperation with the Canadian Olympic Committee (COC) and the Canadian Paralympic Committee (CPC), announced its sponsorship of 12 Canadian Olympic and Paralympic hopefuls as they prepare to represent the country at the Sochi 2014 Olympic and Paralympic Winter Games.
Westlake is one of the 12 P&G-sponsored athletes. For the complete list, please visit www.pg.ca/moms
“I am thrilled and honoured to be chosen to be a part of the Thank You Mom campaign from Procter & Gamble,” said Westlake. “I appreciate the fact that they have chosen to include a Paralympic athlete, giving me the opportunity to recognize my mom for everything she does for me.”
P&G today also announced the launch of the “Thank You Mom” campaign, an integral part of the company’s worldwide partnership with the International Olympic Committee (IOC). P&G, as the “Proud Sponsor of Moms,” will once again use its voice to celebrate and thank moms in Canada and around the world for all that they do for their children every day.
“My mom has been a part of my journey since day one and I love the fact that I get to share this experience with her,” added Westlake. “I wouldn’t be the athlete or person I am today without the help of my mom, so this partnership with P&G is truly a great fit.”
To get a glimpse of Greg and Deb Westlake’s journey to the Sochi Paralympic Winter Games, their “Raising an Olympian” video can be viewed here:
About Greg Westlake (Sledge Hockey) sponsored by P&G: At 27, Greg is a veteran of the Paralympic Winter Games. In 2006 he was a vital member of Team Canada as they captured gold in Torino. After a fourth-place finish at Vancouver 2010, Greg is determined to lead Team Canada back to the top in Sochi. In recognition of all that his mom has done throughout his career, Greg is partnering with P&G to say “Thank You Mom.”
“We are delighted with our partnership with Procter & Gamble as we head towards Sochi,” said Karen O’Neill, CEO of the Canadian Paralympic Committee. “P&G has shown a real commitment to moms by sharing the stories of Canadian athletes and the moms who helped them get there. To enhance visibility of one of our top Paralympic athletes through this campaign is a fantastic initiative.”
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For more information, please contact:
Carolyn Greathead, MSL Canada, firstname.lastname@example.org, 416-847-1300
Melissa Karis, P&G, email@example.com, 416-730-5207
About the Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization with 25 member sports organizations dedicated to strengthening the Paralympic Movement. The Canadian Paralympic Committee’s vision is to be the world’s leading Paralympic nation. Its mission is to lead the development of a sustainable Paralympic sport system in Canada to enable athletes to reach the podium at the Paralympic Games. By supporting Canadian high performance athletes with a disability and promoting their success, the Canadian Paralympic Committee inspires all Canadians with a disability to get involved in sport through programs delivered by its member organizations. For more information, visit www.paralympic.ca