Post Foods and the CHL treat cereal lovers to hockey’s future stars

WHL Logo

November 12, 2013, Toronto, ON (ISN) – Post Foods Canada and the Canadian Hockey League (CHL) are teaming up once again to bring major junior hockey’s stars to breakfast tables across the country.

Fans of the Western Hockey League (WHL), the Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL) can collect up to 24 unique hockey cards and six unique collectable boxes as part of the Post Exclusive CHL Collector’s Edition Series when they purchase specially marked boxes of Family Size Post cereals.

Consumers may select one set of four cards to have mailed to them with each specially marked box. Participating cereals include Shreddies, Honey Shreddies, Sugar Crisp, Alpha-Bits and Honeycomb, while supplies last. In addition, consumers can enter for a chance to win a trip for four to the 2014 MasterCard Memorial Cup.

“Hockey fans of all ages can’t get enough of our collectible series of junior hockey stars,” said Jennifer Dumoulin, Director of Marketing, Post Foods Canada. “We’re thrilled to continue this great partnership with the CHL and its three leagues to showcase our game’s top prospects.”

“The CHL is excited to continue its partnership with Post Foods,” said David Branch, CHL President. “Like Post Foods family of cereals, CHL teams are an integral part of Canadian communities and we look forward to showcasing student athletes and rising stars of the CHL to fans across the country again this season.”

With 52 Canadian teams and a fan base of over eight million, the CHL and its member leagues enjoy a popularity in Canada that is unrivaled by professional sport. Each year, more fans attend WHL, OHL and QMJHL games than all Canadian NHL, CFL and MLB teams combined.

For more information on the promotion and to enter the 2014 MasterCard Memorial Cup contest, visit