November 29, 2013, Brandon, MB. (ISN) – Western Manitoba hockey fans will soon have the ability to shop for official Brandon Wheat Kings merchandise in a brand new store located at the Keystone Centre.

The Western Hockey League club announced today that the new store, which will be known as the Wheat Kings Team Store will open for business on Friday, December 6th.

Beginning on Friday, the store will be open from 11am – 5pm weekdays as well as all game days, including Friday night when the Wheat Kings host the Swift Current Broncos.

Crews have been busy in recent weeks, applying the finishing touches to the store that is situated inside the east main entrance (Keystone Centre ramp), where the hockey club’s operations had been located. Earlier this month, the team moved operations to the top of the ramp, adjacent to the Keystone Centre’s Pioneer Lounge.

“We’re excited to offer a new shopping experience to Wheat Kings’ fans,” says Team Store manager Heather Thomas. “We want our customers to feel comfortable and have the ability to see our many options up close.”

“Customers will also be able to search for items online at the club’s new online store that can be found at www.wheatkings.com,” she went on to say.

“The opening of the Wheat Kings Team Store will be exciting for fans and our organization,” says General Manager Kelly McCrimmon. “Along with a complete revamp of our online store, this will help us get our brand out to Wheat King fans from Western Manitoba and beyond.”

“We are fortunate to have a recognizable and popular logo,” McCrimmon added. “This will be a great opportunity to enhance that.”

Wheat Kings Team Store will feature a long line of exciting new merchandise – just in time for Christmas.  As well, fans will have the chance to walk in, browse and check out a variety of game worn jerseys from recent years.

The Keystone Centre location will be the WHL club’s first ever store.