January 21, 2014 (ISN) – As initially shared by the Honourable Bal Gosal, Minister of State (Sport) for Canada via Twitter, Field Hockey Canada today unveiled its new logo.
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The inspiration behind the logo
“After each goal, we hold our sticks high in celebration,” explains Field Hockey Canada logo designer Jon MacKinnon, himself a former national team player. “The logo is crowned by the maple leaf, expressing our pride at representing Canada on the international stage.”
“We are starting 2014 with a fresh look,” adds Jeff Sauvé, Chief Executive Officer of Field Hockey Canada. “Field hockey is a global game rooted in tradition, but it’s also evolving. Our new branding captures the spirit of modern field hockey. Our ‘one team’ motto signifies that our community will come together to make progress domestically, and to enable our athletes to succeed on the international stage. Anchored by a respect for our past, our new logo represents the launch of a new era of innovation and growth for Field Hockey Canada.”