PGA TOUR Canada event generates $2.3 million in economic activity in Nova Scotia


January 27, 2014, Oakville, ON (ISN) – In September of 2013, when PGA TOUR Canada played the inaugural Cape Breton Celtic Classic presented by PC Financial in Sydney, Nova Scotia, the Canadian Sport Tourism Alliance (CSTA) conducted an economic impact study on the event and found that the combined spending of visitors and event organizers in producing the event reached $1.0 million, which supported over $2.3 million of economic activity in Nova Scotia and $1.5 million in Sydney alone.

The event supported 23.7 jobs in the province paying $722,000 in wages and salaries, and total taxes supported by the event reached $463,000. In total the net economic activity (GDP) was $1.1 million in the province, of which $656,000 was in Sydney.

“We’re extremely pleased with the findings of the study completed by the CSTA,” said PGA TOUR Canada President Jeff Monday. “Leaving a positive impact in the communities where we play is essential to what we do, and having data to show how much of an impact this tournament made will help us as we look to grow the TOUR in Canada.”

The tournament, which saw 156 professional golfers from nearly 20 countries compete for a $150,000 purse, was the penultimate event on PGA TOUR Canada’s inaugural season, and is one of 12 events on the 2014 schedule.

The inaugural Cape Breton Celtic Classic presented by PC Financial was held at The Lakes Golf Club in Ben Eoin, just south of Sydney, from September 2-8, 2013 and conducted by SDI Marketing Inc. In addition to the 156 up-and-coming professional golfers, the tournament featured 205 Pro-Am participants and drew hundreds more each day in spectators. Mackenzie Hughes of Dundas, Ontario was the eventual champion, earning the $27,000 winner’s prize and propelling him to the top spot on the 2013 Order of Merit, earning him full status on the Tour for 2014.

“The results of this economic impact study clearly demonstrate that hosting major events in Cape Breton supports local economic development,” said Marlene Usher, A/CEO of Enterprise Cape Breton Corporation. “That is why ECBC, through its major events strategy, is pleased to have been a major sponsor of this prestigious event that highlights Cape Breton’s impressive golf courses as well as its overall appeal as a tourism destination.”

“As the event organizers we are very pleased with the results produced by this assessment. The inaugural Cape Breton Celtic Classic was an important event on the summer calendar for many Cape Bretoners and Nova Scotians alike,” said Tournament Director Kevin Cameron. “The economic impact study demonstrates the positive, far-reaching financial impact it had on all of us. The people of Cape Breton opened their arms to PGA TOUR Canada, and not only did we have a tremendous impact for the economy, we were also able to raise significant dollars for the Cape Breton Regional Hospital Foundation.We look forward to another great event in Cape Breton in 2014,” added Cameron.

In measuring the economic impact of the golf tournament, participants and spectators at the event were surveyed as to their role, origin, length of stay, and spending in Sydney, Nova Scotia. Additionally, the economic impact study looked at the investments made by the event organizers in hosting the tournament. The final results come from the combined expenditures of the participants and spectators, as well as the event organizer’s operational expenditures. The assessment was prepared by the CSTA using the STEAM PRO economic impact assessment model which is widely considered to be the gold standard for evaluating the economic impact of a particular event in a region or area.

A link to the full results of the study can be found here.

The 2014 Cape Breton Celtic Classic presented by PC Financial will take place September 1-7, returning to The Lakes Golf Club in Ben Eoin.