January 30, 2014, Vancouver, BC (ISN) – Snow Sports Canada announced today that it has signed a groundbreaking partnership agreement with iON America, a world-leading Point of View (POV) camera company, about to enter the Canadian marketplace.
iON America is well established in the American snow market, having just been the Official Camera Sponsor of the Dew Tour in Breckenridge and signing on a number of high profile snow athletes as part of Team iON. As the official camera of Snow Sports Canada, iON cameras will be used for video capture, enhanced real-time review and performance feedback by technical staff and coaches involved in Canada’s premier winter sports organizations.
“We are very excited to announce iON America as the first corporate partner for Snow Sports Canada,” says Steven Hills, Executive Director, Canada Snowboard. “The support of the corporate community is key to success for Canada’s athletes, and this multi-year commitment from iON will help drive financial stability for the seven National Sports Organizations that form Snow Sports Canada. This comes at a particularly exciting time as we are only a few days away from the 2014 Olympic Winter Games in Sochi, where our athletes are poised to own the snow.”
Snow Sports Canada is a unique and innovative partnership of seven of Canada’s premier winter sport organizations that have joined forces to support the overall development of winter sport in Canada. As a new marketing effort, Alpine Canada, the Canadian Freestyle Ski Association, Canada Snowboard, Cross Country Canada, Biathlon Canada, Ski Jumping Canada and Nordic Combined Canada have pulled together to leverage their assets to offer a more cohesive option to Corporate Canada and international brands.
“Coming into the Canadian marketplace with this multifaceted partnership with Snow Sports Canada is the ideal situation for iON Canada,” says Giovanni Tomaselli, Founder and CEO, iON America. “Leveraging seven of Canada’s snow sport organizations while introducing our product into the market is incredible. We know that Canada is the land of snow, and we can’t think of a better way to reach winter sport enthusiasts who want to capture and immediately share their snow experiences.”
“iON is all about innovation and a desire to differentiate themselves, so breaking new ground in Canada with this partnership is a perfect match,” says Bill Cooper, Chief Operating Partner, TwentyTen Group, the Agency of Record for Snow Sports Canada. “The potential for engagement with consumers through Snow Sports Canada is extraordinary and iON is the first to harness this opportunity. We welcome their vision to dive into blue water and we look forward to nurturing a positive return on investment for both iON and the seven sports.
“The sponsorship industry is changing rapidly. It is no longer sufficient to approach corporate partnerships without strategy, integrated activation and a powerful story-building platform by which to create a meaningful connection with consumers. iON America is set to harness an incredible opportunity with Snow Sports Canada, and the timing couldn’t be better with their athletes taking centre stage in Sochi in a matter of days.”