CBC/Radio-Canada makes Sochi 2014 even more accessible to Canadians


by Simon Bassett

February 6, 2014 (ISN) – Canadians won’t miss a second of CBC/Radio-Canada’s coverage of the Sochi 2014 Olympic Winter Games thanks to a number of licensing agreements announced today that further extends the reach of the network’s broadcast content to Canada’s largest and most popular digital and “TV everywhere” destinations.

English- and French-language Olympic Winter Games content from CBC/Radio-Canada will be “top of menu” for Bell Canada, Rogers Communications, TELUS Optik TV and Videotron subscribers and will be prominently featured on popular digital destinations including MSN.ca and YouTube.

The full scope of CBC/Radio-Canada’s coverage of Sochi 2014 will be available on CBC-TV and Radio-Canada main networks, as well as TSN, TSN2, Sportsnet, Sportsnet One, TVA Sports and RDS.

Bell customers will have access to complete CBC coverage from Sochi 2014 in English and French live and on-demand at home and on the go on their smartphones and tablets through the Bell TV app. Bell TV subscribers can also access on-demand coverage, highlights and replays with Bell TV Online and Bell Fibe TV On Demand HD.

Rogers wireless and digital TV customers will be able to live stream CBC coverage of the Sochi 2014 Olympic Winter Games in English and French on their computer, tablet, and smartphone with Rogers Anyplace TV. Viewers can catch the live action by visiting RogersAnyplaceTV.com/sports. In addition, Rogers On Demand on Ch. 100 will be home to replays and highlights, including the opening and closing ceremonies. Rogers customers can re-live Team Canada’s greatest moments with hundreds of hours of on demand coverage on TV, computer, tablet, smartphone, gaming consoles and connected TVs.

TELUS Optik TV subscribers will be able to see the most comprehensive live and video-on-demand CBC/Radio Canada Olympic coverage on multiple screens including TV, mobile, and online. Optik TV subscribers will also have access to additional live feed coverage via CBC/Radio-Canada’s raw feeds, offering live coverage of multiple sports taking place simultaneously at different venues, all in spectacular HD.

Videotron, pace-setter in telecommunications and entertainment in Quebec, will bring live and on demand CBC/Radio-Canada coverage of Sochi 2014 to their customers through a multiplatform experience across all illico screens: TV, web, mobile and tablet. Videotron customers will have access to CBC/Radio-Canada’s coverage when and where they want with Videotron’s live and on demand offer including more than 300 broadcast hours of on-demand content in French and English.

CBC/Radio-Canada has also secured an on-demand content agreement with the Canadian Cable Systems Alliance (CCSA). In this first-ever comprehensive deal with multiple CCSA members, the best of CBC/Radio-Canada English-language Winter Olympic Games coverage will be available on-demand to participating independent cable operators across Canada.

CBC/Radio-Canada’s coverage will reach an expanded viewership via strategic agreements with the country’s largest digital portals. CBC/Radio-Canada has secured an agreement for highly promoted on-demand Winter Olympic coverage on YouTube. This agreement with YouTube represents just one component of an expanded alliance that will see a renewal of CBC/Radio-Canada’s presence on this world-leading video platform overall.

CBC/Radio-Canada is the place to be as we count down to Sochi 2014. With coverage across all platforms — including TV, radio, online and mobile — Canadians can connect with the biggest stories and the latest content whenever and wherever they want it. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at ici.radio-canada.ca/olympiques and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports