A winning weekend for CBC/Radio-Canada as overall reach continues to increase

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CBC

by Renee Weekes

February 12, 2014 (ISN) – Coverage of the Sochi 2014 Olympic Winter Games on CBC/Radio-Canada continues to attract more Canadians each day, with an increase of over 1.3 million viewers from Day 2 (February 9) to 3.

Day 3 (Feb. 10)

On February 10 1.3 million more Canadians tuned in to watch CBC/Radio-Canada’s Olympic  coverage on either an English or a French platform, bringing the total number of Canadians who have watched the Games to 29.3 million (85% of the total population).

DIGITAL:

Going into the first weekday of competition, digital viewing of Olympic content continued to grow at an even faster rate. As Canadians returned to work, almost 600,000 new viewers tuned into watch Olympic content online on February 10. This brought the total number of Canadians who have watched Olympic content online to 3.2 million (about 1 in 10 Canadians). Both the CBC Olympics website and the CBC Olympic Games app reported record days in terms of traffic. Video viewing on the CBC Olympics website almost doubled to more than half a million hours from February 9. 

On February 8 and 9, three quarters of Canadians tuned in  to cheer on their athletes as Team Canada brought home four medals in a strong start to the Olympic Winter Games.

 Sources: BBM Canada and Adobe SiteCatalyst

Please note that ratings information will be distributed daily.

CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms — including TV, radio, online and mobile — Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.

Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle. 

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