by Renee Weekes
February 14, 2014 (ISN) – CBC’s Olympic Morning programming block reached a new audience high on Day 5 (Wednesday, February 12), with an average audience of 1.255 million viewers (2+) across all platforms between 6-10 a.m. ET.
The record audience is due to the high viewership for the Women’s Ice Hockey showdown between Canada and the United States. More than 5.6 million Canadians tuned in to watch the game, with approximately 1 in 10 watching online.
Day 5 (February 12)
Canadians continue to tune in to CBC/Radio-Canada’s Olympic coverage each day. More than 30.5 million Canadians have tuned in to Olympic content on either a French or English platform since February 6 (88 per cent of all Canadians), an increase of about three-quarters of a million viewers or three per cent over Day 4 (February 11, 2014).
- Canadians are also responding in vast numbers to CBC/Radio-Canada’s Olympic offerings online. While the overall number of Canadians watching Olympic content grew by three percent on February 12, the number of Canadians watching Olympic content online grew by 17 per cent, bringing the total number of Canadians watching Olympic content online to more than 4.1 million.
Sources: BBM Canada
CBC/Radio-Canada is the place to be for all coverage of Sochi 2014. With coverage across all platforms — including TV, radio, online and mobile — Canadians can connect with the biggest stories and the latest content whenever and wherever they want. In addition to world-class storytelling and the best performance coverage available through CBC/Radio-Canada, Canadians can engage with the broadcasts throughout the Sochi 2014 Olympic Winter Games online in English at cbc.ca/olympics as well as on Twitter @cbcolympics (#cbcolympics) and at facebook.com/cbcolympics and in French at olympiques.radio-canada.ca/ and on Twitter at @RC_Sports (#RColympiques) and on Facebook at facebook.com/radiocanada.sports.
Canadians are encouraged to continue to support Team Canada through the #OurAthlete social campaign. A select number of fan tweets supporting Canadian athletes have been made into Olympic pins. Social media lead Monika Platek brings this campaign to life from Sochi, where she will personally present athletes with their pins of support, while sharing the entire journey through the @cbcolympics handle.