March 5, 2014 (ISN) – The Sochi 2014 Paralympic Winter Games are set to break all viewing records, exceeding the cumulative global audience of 1.6 billion that tuned into watch the Vancouver Games four years ago, the International Paralympic Committee (IPC) has announced.
With just two days to go before the Sochi 2014 Paralympic Winter Games Opening Ceremony, the IPC has confirmed that TV pictures will be broadcast to more than 55 countries and territories, more than ever before and that broadcasters are also showing more hours of coverage than previous editions.
Ahead of the Games, the IPC has announced a number of major innovative broadcast agreements covering both the Sochi 2014 and Rio 2016 Paralympics with the likes of NBC in the USA, EBU in Europe, Channel 4 in Great Britain, NHK (sub-license: SkyPerfecTV) in Japan and Attitude Pictures (sub-license: TV New Zealand) in New Zealand.
The IPC can also confirm agreements with KBS (sub-licenses: SBS and MBC) in South Korea, CCTV in China, BBC (radio rights) in Great Britain and American Movil in the Americas.
Through working with the National Paralympic Committees of Australia, Brazil, Canada and South Africa, deals are also in place for ABC, Globo’s Sportv, and CBC/Radio Canada and SuperSport, respectively.
In the host country of the Games, broadcasters VGTRK, RBC TV and ANO Sports Broadcasting will show 180 hours of coverage.
Alexis Schaefer, the IPC’s Marketing and Commercial Director, said: “The Paralympic Games are one of world sports fastest growing properties and I am delighted that more broadcasters will be showing pictures from Sochi 2014 than any previous Paralympic Winter Games.
“Millions more people around the world will be able to watch the Paralympic Winter Games for the first time thanks to a number of new deals we have put in place over the last 18 months. Many more others will have the opportunity to watch more coverage of the Games as broadcasters screen more from the Games via various different platforms. Such increase in coverage can only bode well for the future.
“The NBC deal, which includes live streaming via the USOC’s website www.TeamUSA.org, is extremely significant for the whole Paralympic Movement as it opens the Games up to the USA for the first time. Equally as significant is the increase in coverage we will see in South Korea and Japan, the host countries of the 2018 and 2020 Games as well as winter Games coverage for the first time in Brazil, the host of Rio 2016.”
In addition to global broadcasters planning more coverage of Sochi 2014 than any previous Winter Paralympics, the IPC will show over 300 hours of coverage from the Games via its website www.paralympic.org.
As well as covering the Opening and Closing Ceremonies live from Sochi in HD, the IPC website will also feature four HD channels showing live and uninterrupted daily coverage of alpine skiing, Nordic skiing, ice sledge hockey and wheelchair curling. A fifth HD channel will broadcast a mixture of all sports and all five channels will feature English commentary.
The Sochi 2014 Paralympic Winter Games will take place between 7-16 March and will feature 575 athletes from 45 countries. They will compete in 72 medals events across five sports – alpine skiing, biathlon, cross country skiing, ice sledge hockey and wheelchair curling. Snowboard will make its Games debut with two medal events included in the alpine skiing programme.
1. Australia ABC
2. Argentina American Movil
3. Austria ORF
4. Belgium VRT/RTBF
5. Belize American Movil
6. Bolivia American Movil
7. Brazil Globo/Sportv
8. Bulgaria BNT
9. Canada CBC/Radio Canada
10. Chile American Movil
11. China CCTV
12. Colombia American Movil
13. Costa Rica American Movil
14. Croatia HRT
15. Cuba American Movil
16. Czech Republic Ceska Televize
17. Dominican Republic American Movil
18. Ecuador American Movil
19. El Salvador American Movil
20. Finland YLE Yleisradio Oy
21. France* France Télévisions
22. Germany ARD/ZDF
23. Great Britain Channel 4
24. Guatemala American Movil
25. Guyana American Movil
26. Honduras American Movil
27. Iceland Rikisutvarpid
28. Ireland RTE Radio Telefis Eireann
29. Italy RAI
30. Japan NHK and Sky Perfect
31. Kazakhstan KTV Kazsport
32. Mexico American Movil
33. Netherlands NOS Nederlandse Omroep Stichting
34. New Zealand Attitude Pictures
35. Nicaragua American Movil
36. Norway NRK Norsk Rikskringkasting As
37. Panama American Movil
38. Paraguay American Movil
39. Peru American Movil
40. Poland TVP Polskie Telewizja
41. Serbia RTS Radiotelevizija Srbije
42. Slovakia STV Slovenska Televizia
43. Slovenia Radiotelevizija Slovenija
44. South Africa Supersport
45. South Korea KBS, MBC and SBS
46. Spain TVE Corporation de Radio y Television Espanola
47. Surinam American Movil
48. Sweden SVT Sveriges Television Ab
49. Switzerland SRG Société Suisse de Radiodiffusion et Télévision
50. Russia Panorama/VGTRK/RBC TV
51. Turkey TRT Turkiye Radyo-Televizyon Kurumu
52. Ukraine NTU Natsionalna Telekompanya Ukrainy
53. Uruguay American Movil
54. USA NBC, NBCSN and USOC
55. Venezuela American Movil
*France TV also includes right to broadcast in 45 African countries and territories.
Aruba and the Netherlands Antilles (Bonaire, Curacao, Saba, Saint Martin, Saint Eustatius) will also receive coverage.