May 9, 2014, Salmon Arm, BC (ISN) – The Salmon Arm SilverBacks Hockey Club would like to welcome Salmon Arm resident and local business woman, Melanie Hart, to the team as Communications & Promotions Director.

Effective immediately, Hart will join forces with Phil Stewart, Director of Community Relations, Corporate Sales & Game Day Operations to work collaboratively with Troy Mick, SilverBacks GM & Head Coach as they continue to bring new and exciting changes, fresh ideas and energy to this organization.

SilverBacks General Manager & Head Coach Troy Mick said, “We welcome Melanie’s creativity, professionalism and passion for this team, community and the game. I have met with Melanie on several occasions and have respected her ideas, perspectives and experience that she brings to the table. This will only make us stronger as we move forward, specifically from a digital marketing perspective, in building into our community and fan base, and as we gear up for the 2014/2015 season.”

Hart will work with the team as a whole but will primarily be responsible for team communications, social media, corporate sales and oversee game day promotions for the team.

Hart’s written and media communications expertise were honed during her years on Parliament Hill working for various Members of Parliament, and continued to develop as an independent business consultant with contracts including government and public relations, sales and marketing. Some may know her as a singer/songwriter/recording artist who self-produced 2 albums of her original music, recorded abroad and has toured as an artist and guest speaker in many places across Canada and the US.

Hart said, “I’m really excited about this opportunity – not only to lend my talents but also to learn and grow personally and professionally in this role.”

Welcome to the SilverBacks Melanie!