May 13, 2014, Victoria, BC (ISN) – The 35th Annual GoodLife Fitness Victoria Marathon was officially launched today with the announcement of a new title sponsor for the Charity Pledge Program, as well as increased prize money for elite athletes, a new recycling program for race day and New Balance jackets for Marathon participants.

The GoodLife Fitness Victoria Marathon takes place Sunday, October 12th, 2014.

CHEK News was announced as the new title sponsor of the 2014 Charity Pledge Program (CPP). Now in its 10th year, CPP has raised over $1 million by fundraising and donations. Twenty one (21) charities will take part in the program this year. The charities raise awareness and funds by encouraging individuals to run or walk for their individual causes, and by collecting pledges. The charities are Arthritis Society, BC and Yukon, BC Cancer Foundation, BC Children’s Hospital Foundation, Canadian Diabetes Association, Every Step Counts, Headway – Victoria Epilepsy and Parkinson’s Centre,  Help Fill a Dream Foundation of Canada, James Bay Health & Community Services Society, KidSport Greater Victoria, Lifetime Networks, Mount St. Mary Foundation, MOVE Adapted Fitness & Rehabilitation Society of BC, MS Society of Canada, NEED 2 Suicide Prevention and Support, Oaklands Community Centre, Pacific Centre Family Services Association, Parent Project Muscular Dystrophy, Phoenix Human Services Association, Recreation Integration Victoria, USC Canada (Run for Biodiversity) and Young Parents Support Network.

“CHEK has had a long standing relationship with the Marathon and this year we will take our support to the next level by helping to raise awareness about the Charity Pledge Program.,” says Tanya Smith, Manager of Community Relations & Promotions, CHEK. “We know the tremendous impact this program has for all the charities. It’s a great privilege to be involved.”

New this year for CPP is that $1 from every Marathon, Half Marathon and 8K Road Race entry will go towards the program. This could potentially bring in an additional $11,000 based on final registration numbers.

“The charities continue to help the Victoria Marathon Society spread the word and get new runners and walkers inspired to participate, and also raise dollars for their charity of choice.  It is a win – win partnership,” says Cathy Noel, General Manager of the GoodLife Fitness Victoria Marathon.

The prize purse for the Dairyland Elite Athlete Program will be increased by $15,000. This includes increased prize money in the Marathon and Half Marathon for both men and women in the Men’s and Women’s Open – with the purse going from three-deep to five-deep. The incentive bonus for a Canadian breaking the course record remains at $5,000, but an additional $1,000 will be awarded to the top Canadian in the Marathon, male and female.

“We want to  attract more Canadian runners to the event, and with course records often out of reach for many runners, this could encourage greater participation,” says, Jonathan Foweraker, Coordinator, Dairyland Elite Athlete Program.

Noel also announced some green initiatives: a partnership with Island Return It to recycle paper cups and gel packs – it is estimated that 175,000 cups could be recycled on race day. For the second year, the Marathon will partner with the Green Team at the Times Colonist to ensure the course is clean after the event. Finally Noel announced that all Marathon participants will receive New Balance jackets.

“We want everyone crossing the finish line on October 12th to celebrate their event, the success of others and the commitment to running a local event which has an impact on the entire community,” says Noel.

The first registration deadline for the event is May 15. The registration fees are $90 for the Marathon, $65 for the Half Marathon and $35 for the 8K Road Race. From May 16 the regular registration fees will be $100 for the Marathon, $75 for the Half Marathon and $40 for the 8K Road Race. The entry fee for the Thrifty Foods Kids Run will remain at $17 until October 11.

To register:

For more details on the CHEK Charity Pledge Program:  

For more details on the Dairyland Elite Athlete Program: