May 26 , 2014 ISN – Scottish company The Famous Grouse has been named the Official Whisky of the Glasgow 2014 Commonwealth Games.
The announcement was made today to coincide with Whisky Month, which has seen events taking place across Scotland throughout May to celebrate the country’s national drink.
First produced by Matthew Gloag & Son in 1896, The Famous Grouse is now sold in more than 100 markets worldwide and has been Scotland’s number one selling whisky for more than 30 years.
“As a company with a strong and long established presence in Scotland, we are pleased to have The Famous Grouse on board as our Official Whisky,” said Glasgow 2014 chief executive David Grevemberg.
“We will be working with Edrington from now until Games time on collaborative opportunities to showcase this special product while encouraging those celebrating the Games to do so responsibly.”
Edrington is the parent firm of The Famous Grouse, and the international premium spirits company has its headquarters in Glasgow.
Its chief executive, Ian Curle, said: “We’re excited about this perfect partnership.
“Edrington was born in Glasgow and over 150 years it has grown and developed to become an international business.
“That same spirit and dedication to excellence is at the heart of Glasgow 2014 and we’re very proud to raise a toast of friendship between The Famous Grouse and the friendly games.”
The Commonwealth Games are due to take place from July 23 to August 3.