June 3,2014(ISN) – VANCOUVER – The UBC Department of Athletics and Recreation is pleased to name Justin
McIntyre as the new general manager of UBC Football. A brand new position within the
department, the general manager will be responsible for increasing program revenue
and creating a first–class experience for players, coaches, alumni, and the


McIntyre brings a wealth of experience to the job having spent the past 18 years
working in professional sports. Most recently he was the Vice President, Sales and
Marketing for the Abbotsford Heat of the American Hockey League. One of the team’s
original employees he helped start the franchise from the ground up managing and
directing sales, dealing with ticket operations, marketing, game operations, and
community relations.

“This position is really a perfect fit for me at this stage in my career with all
the experience i have accumulated working in leagues across Canada,” said McIntyre.
“Getting the opportunity to apply what I’ve learned here in my own backyard and more
importantly at UBC is very exciting.”

McIntrye is no stranger to football, having worked under the late Bob Ackles and
Wally Buono as the Senior Manager, Sales and Marketing for the BC Lions for five
years, prior to joining the Heat in 2009. He worked with a sales team that helped
orchestrate one of the CFL’s greatest turnarounds, from an empty stadium to one of
the hottest tickets in town.

“From the stand point of football operations, UBC’s program is in great hands under
head coach Shawn Olson,” said McIntyre. “From a business side, this is an
opportunity to take a lot of the great things that have happened in the past and
build off of them. Considering the conversations I have already had with the alumni
and Managing Director Ashley Howard, I’m very excited about the direction they want
to take this storied program in terms of helping to continue the excellence, but
more importantly to help deliver championships and outstanding student-athletes.”

“Justin is an amazing addition to the UBC Football program, and to the department of
Athletics and Recreation as a whole,” said UBC Managing Director Ashley Howard. “We
are forging a new path where school spirit, fun for the UBC community, and success
on the field are coming together to create a special experience for our students and
supporters. Justin has the right skills to reach out to students, donors, partners,
and the community and build meaningful connections with UBC Football.”

McIntrye also previously worked for the Toronto Blue Jays, Vancouver Canucks, and
Vancouver Grizzlies.

The UBC Thunderbirds kickoff the 2014 Canada West football season Friday, September
5 on the road against the Regina Rams. UBC will return to David Sidoo Field at
Thunderbird Stadium for its home opener on Homecoming Weekend, Saturday, September
13, against the defending Canada West Champions from Calgary.