(ISN) – Toronto, June 26, 2014 – Tennis Canada announced Thursday several new on-site enhancements to Rogers Cup presented by National Bank in Toronto, including a re-designed retail shopping area, a new practice courts viewing deck and an air-conditioned indoor restaurant. All site upgrades were designed with the aim of attracting new fans from around the world and providing them, and existing ticketholders, with the most ideal, exciting and unique experience when they visit Rexall Centre this summer.

“As one of nine Masters 1000 events on the ATP World Tour calendar, Rogers Cup is one of the most elite tournaments in the world and we must provide our customers with the ultimate fan experience each and every time they visit us,” said Karl Hale, tournament director, Rogers Cup Toronto. “In addition to showcasing the best tennis players in the world, we want to ensure the surrounding amenities and activities are world-class for everyone who walks through the gates of our tournament.”

The plans for the new retail village will bring all merchandise under one roof on the west side of the grounds. In partnership with official retailer Merchant of Tennis, the new space will be designed to have the look and feel of a tennis department store, including change rooms, centralized cash registers and merchandise displays. Tournament souvenir magazines and daily drawsheets will also be sold in this area. In addition, the retail village will be home to a second silent auction location this year, featuring one-of-a-kind tennis paraphernalia and experiential items for fans to bid on.

With the re-location of the retail village, the popular on-site restaurant, Tiebreakers, will be moved indoors this year, providing spectators with a sheltered and air-conditioned space to enjoy their food and beverage while still being able to take in the action on the TVs and videoboards in the restaurant.

Lastly, fans will be able to view tennis from a whole new vantage point at this year’s Rogers Cup with a new upper deck patio that will be built between the practice courts and Court 1. From high above the ground, people will be able to watch the match that is being played on one court while simultaneously viewing some of the top players tune up their game on the practice courts. Additional courtside seating will also be added to several other outside courts to allow more around-the-grounds viewing for all ticketholders.

These elements of Rogers Cup are made possible with support from the Government of Ontario through the Ministry of Tourism, Culture and Sport’s Celebrate Ontario program. Celebrate Ontario is an annual program designed to drive tourism and help boost the province’s economy. Rogers Cup was awarded $288,000 from the program which helps festivals and events across the province enhance their products to attract a greater tourist audience.

“We are tremendously grateful to the Ontario government and the Celebrate Ontario program for their ongoing generous support of our event,” said Kelly Murumets, president and CEO, Tennis Canada. “We strive on an annual basis to keep Rogers Cup at the forefront of not only events in Ontario, but also events on the global stage. With the funding we receive from this program, we are able to innovate and renovate to attract fans from around the world to Toronto for this prestigious tournament.”

Rogers Cup presented by National Bank will host the men of the ATP World Tour from August 2-10 at Rexall Centre in Toronto and the women of the WTA from August 1-10 at Uniprix Stadium in Montreal.