Tennis In Canada Continues Remarkable Growth In Participation And Popularity

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Sept 8, 2014 (ISN) – TENNIS IN CANADA CONTINUES REMARKABLE GROWTH IN PARTICIPATION AND POPULARITY, RECENT
STUDY SHOWS
More than 6.5 million Canadians played tennis this past year; 32% increase from 2012

 

Toronto, September 8, 2014 – Tennis Canada announced Monday the results from a 2014
national research study on the health of the sport of tennis in Canada. The study
shows that in the past 12 months, more than 6.5 million Canadians played tennis at
least once. This is a 32% increase over 2012 when the last participation numbers
were tracked. Popularity of the sport is also on the rise with 51% of Canadians
saying they are either somewhat or very interested in the sport, up from 38% in
2012.

“We expected significant growth having not conducted this research for two years, so
we are extremely pleased with these results which show that tennis continues to be
on the rise in Canada at the grassroots level,” said Kelly D. Murumets, President
and CEO, Tennis Canada. “There are several factors that can be attributed to this
incredible development including the tremendous success of our athletes on the
international stage, our two world-class tournaments, strong partnerships with
provincial associations, private coaches and clubs, and dedicated volunteers and
community leaders running programming across the country. The data shows that
Canadians view tennis as a safe, family-friendly, affordable and accessible sport
with many physical, social and emotional health benefits.”

Of the 6.5 million participants, 5.3 million play at least four times per year while
nearly 1.7 million are considered frequent players who hit the courts at least twice
per month during the summer. This is also a 32% increase in frequent players when
compared to the 2012 report.

Also showing double digit growth is participation and interest amongst youth. More
than 600,000 children between the ages of 6-11 picked up a racquet in the last year.
More than half of those children played at least four times in that 12-month span;
this is an increase of more than 80% for that age group. The study also shows that
the majority of the new fan interest in the sport overall is coming from a younger
demographic.

Participation based on region is fairly proportional to population, with British
Columbia, Ontario and Quebec leading the way. Overall interest growth remains steady
across the country, with the most significant rise coming out of the Maritime
Provinces where fan engagement with the sport has tripled over the past two years.
With three new facilities having opened on the East Coast in Fredericton, Truro and
Dartmouth over the past 18 months, in addition to Halifax playing host to the
upcoming Davis Cup by BNP Paribas World Group Play-Off tie, Atlantic Canada is
emerging as an important market for tennis in the country.

The study was conducted among 3800 Canadians from across the country by Charlton
Strategic Research Inc. and this assessment of both participation and fan interest
will continue on an annual basis moving forward.

About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a
mission to lead the growth of tennis in Canada and a vision to become a
world-leading tennis nation. We value teamwork, passion, integrity, innovation and
excellence. Tennis Canada owns and operates the premier Rogers Cup presented by
National Bank WTA and ATP World Tour events, eight professional ITF sanctioned
events and financially supports 13 other professional tournaments in Canada. Tennis
Canada operates national junior training centres/programs in Toronto, Montreal and
Vancouver. Tennis Canada is a proud member of the International Tennis Federation,
the Canadian Olympic Committee, the Canadian Paralympic Committee and the
International Wheelchair Tennis Association, and serves to administer, sponsor and
select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all
wheelchair, junior and senior national teams. Tennis Canada invests its surplus into
tennis development.

 

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