Petro-Canada’s Fuelling Athletes and Coaching Excellence (FACE) program returns in 2014, increasing its commitment to Olympic and Paralympic teams from $400,000 to $500,000. That means each athlete and coach pairing (50 of them) in FACE will see its funding increase from $8,000 to $10,000.
Some of the most memorable recent achievements in Canadian sport have been aided by FACE fuelling Team Canada athletes.
Marielle Thompson at her gold medal ceremony in Sochi.
Thompson won a thrilling ski cross gold at Sochi 2014 and was a FACE recipient in 2011.
Kaitlyn Lawes – second from right – celebrates gold at Sochi.
One of the best young curlers in the world, Lawes was the third on the undefeated Team Jones rink that captured gold at Sochi. Lawes received FACE funding in 2010.
Patrick Chan won team and individual silver medals at Sochi 2014.
Chan received support from FACE in 2007 and competed in Vancouver 2010 before winning a pair of silver medals at Sochi 2014.
While Thompson, Lawes and Chan are now household names for Canadian Olympic fans, the next generation looms large in FACE’s commitment to the future.