UNICEF Canada & Canada Soccer team up in partnership to save children and mothers

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The Honourable Christian Paradis, Canada WNT & UNICEF Ambassador Karina LeBlanc, UNICEF Canada President & CEO David Morley

UNICEF Canada and Canada Soccer announced a multi-year partnership to support development initiatives that save the lives of children and mothers around the world. The grassroots engagement will bridge Canadian soccer pitches in towns from coast to coast with global efforts to save the lives of the 17,000 children who die every day from preventable causes.

“This new partnership will build on the passion and global connectivity of soccer to bring together Canadians to rally for the best opportunities for all children. Whether it’s in refugee camps in war-torn countries or in our own backyards after school, a common sight around the world is children kicking around a soccer ball. It’s the universal symbol of play for children everywhere—bringing joy, camaraderie and laughter to children’s lives in the best and worst circumstances,” says David Morley, President and CEO of UNICEF Canada. “This partnership exemplifies the unifying power of soccer.”

”It is with great excitement and pride that we will work with UNICEF Canada to have the beautiful game serve as a powerful vehicle in the promotion of growth opportunities for children around the world,” says Victor Montagliani, Canada Soccer President. “We are confident the next few years will truly showcase the passion this country has for soccer as the nation rallies behind our Canadian Women’s National Team – an exemplary group of strong and dedicated women – as they prepare to perform once again on the world stage.”

A natural extension to the work done by goalkeeper Karina LeBlanc (UNICEF Canada Ambassador, Olympic Bronze Medalist and the longest-serving player on Canada Women’s National Team), UNICEF Canada and Canada Soccer are looking to build off of the momentum of the Women’s National Team’s success as ambassadors and female leaders on and off the field as they strive to be ‘better than best.’ As the relationship continues to grow, UNICEF Canada and Canada Soccer will engage with the whole Canadian soccer community to save children’s lives.

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