Frontrunners Acquires Peninsula Runners Victoria

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Sept 23,2014(ISN) -(Victoria, BC – September 23, 2014) Vancouver Island owned and operated, Frontrunners Footwear, with locations in Victoria, Langford, and Nanaimo has acquired Peninsula Runners Victoria, making this store its fourth location on Vancouver Island. The new store is located at 3659 Shelbourne Street. A grand re-opening is planned for September 26 and 27.

For Rob Reid, Frontrunners owner, and co-partner Nick Walker, it is business as usual with the existing staff being retained, and it will continue to carry a large selection of running shoes and apparel. “We will continue to work with the same suppliers and intend to enhance the selection and inventory,” says Reid. “The running clinics will also remain, as well as the sponsorship of the Kool Half Marathon in May.”

Reid didn’t hesitate to acquire the store when approached. “When a locally owned business decides to change direction, it is refreshing to see them approach another local business for the buy-out as opposed to a larger national retailer.” A founder of the Independent Running Retailers of Canada, he is a strong proponent of supporting local business, working with Think Local Victoria and the Downtown Victoria Business Association.

Reid is also active in the community notably as Chair of the Terry Fox Centre, founding sponsor of Every Step Counts, and serving on the Victoria Cool Aid Society Campaign Cabinet. A new initiative for him is the Kenya Run Camp in the Rift Valley Valley, that includes a half marathon and outreach work in the local community.

Frontrunners supports many community initiatives in the Capital Region. It provides support to over a dozen Vancouver Island based age group athletes who struggle with the costs of competing and equipment. The Shoes for Youth program was founded by Frontrunners/Runners of Compassion in 1996 and has since provided over 1000 pairs of shoes to underprivileged youth on Vancouver Island. Frontrunners also supports Victoria Footprints, which encourages youths to participate in local races, and the 100-plus strong running group Sole Sisters.

Frontrunners has been a fixture in the Island community since 1988 and promotes a healthy and active lifestyle to over 500 runners each year, through their running clinics and running retreats.

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