CANADA WEST & MIKASA ANNOUNCE MULTI-YEAR PARTNERSHIP
(ISN) – NEW WESTMINSTER, BC – Canada West Universities Athletic Association (CWUAA) and Mikasa Sports Canada announced their new partnership today. Beginning immediately, the sports equipment corporation will be designated as the Official Men’s & Women’s Volleyball of the conference.
As such, Mikasa will provide cash, complimentary volleyballs for the Men’s and Women’s Playoffs and Championships, and prizing for the Playoffs Players of the Game and the Tournament Most Valuable Player.
The three-year agreement also includes in-court signage, corporate recognition and logo identification for Mikasa on the Canada West website and tournament program, as well as title sponsorship for the aforementioned individual player postseason awards.
“We are thrilled and proud to partner with the Canada West. Mikasa Sports Canada shares Canada West’s passion for the game and its desire to expand volleyball’s reach in western Canada through their nationally renowned programs,” said Felix Dion, CEO of Mikasa Sports Canada.
“Canada West is excited to be partnering with a world-class sports brand like Mikasa. Their contributions will help us in our goal of providing the best student-athlete experience in Canada,” said Diane St-Denis, Executive Director of Canada West.
The 2014-15 Canada West volleyball season commenced on October 9. The postseason runs from February 13-21, 2015. All games are webcasted live on CanadaWest.TV.