(ISN) – Toronto, ON – The Brandon Wheat Kings, in association with the Canadian Hockey League has announced the launch of the fourth season of a league-wide initiative to help change the face of men’s health in MOvember.

During this month, the Movember campaign challenges men to grow moustaches to spark conversation and raise vital funds and awareness to combat prostate and testicular cancer and mental health challenges. 

“Over the past three years our players, teams, and on-ice officials have raised over $460,000 supporting this worthy cause,” said CHL President David Branch. “Cancer and mental health challenges affect most if not all of us, either directly or indirectly through friends and family, and it has been outstanding to see the energy and commitment of participants across the CHL for this event.”

Last season the Wheat Kings and 38 other clubs, consisting of 663 registered members raised over $157,000 and ranked 12th among all registered Canadian networks.  The CHL helped contribute to the over $33 million raised by participants across Canada and the $105 million raised worldwide.  The Movember Foundation is the leading global organization committed to changing the face of men’s health and has raised $574 million to date and funded over 800 programs in 21 countries.

For the fourth straight year, CHL member clubs and players will be registered under the CHL platform on to raise proceeds by growing and grooming their moustache and encouraging donations through family, friends, fans, and other partners through a variety of unique in-arena and online promotions.

In addition to the online donations, the Wheat Kings and Applebee’s will host the annual MovemberTip a Wheat King Night on Wednesday, November 26th from 4-8pm. All tips received by the Wheat Kings, who will be turning in their hockey sticks for dinner plates and glasses, will support the CHL program.

In addition to serving tables, the Wheat Kings will be signing autographs and awarding a large number of terrific prizes.

The Wheat Kings, who are returning Sunday from a 7-game in eleven day western road trip to B.C. and Alberta, will be announcing their Movember participants this coming week.

“We value the neighborhoods in which we do business and strive to improve them with our presence,” says Applebee’s Director of Operations Mohit Malhotra. “We hope to make a difference by giving back in the communities where we operate. Applebee’s relationship with the Wheat Kings has grown stronger every year and we look forward to a very long and prosperous partnership together.”

The Prince Albert Raiders led all CHL clubs in fundraising with $16,853 raised last season, while Michael Abbott of the Saint John Sea Dogs was the top individual leader with an impressive $5,705 raised. Meanwhile the Wheat Kings raised close to $3,300.

Visit and search Canadian Hockey League and find your favourite team under the Network Leaderboard on the right hand side of the screen.