(ISN) – With few days to go for much awaited World Cup cricket tournament, ESPNcricinfo, the ultimate digital destination for cricket fans continues to be in the pole position in the online cricket space globally and in India. According to third party analytics platform Comscore, in December 2014 report, ESPNcricinfo has led all competitors across multiple parameters in India- Total Unique Visitors, Total Minutes spent on the site, Total Pages Viewed and Total Visits. Fans were drawn to the quality product offerings, top notch content and sharp analysis in December during the recently concluded India-Australia Test Match cricket series.
1) Registers 1.21 times more Unique Visitors than the closest competitors
2) Clocks 1.9 times more time (TM) spent than the closest competitors
3) Registers 1.9 times more page views than the closest competitors
With the World Cup just around the corner, ESPNcricinfo is all geared up to handle the huge traffic expected during the tournament. This will be the most sought after digital destination with non-stop coverage, Video and Text content and analysis, reporting from the various venues, various fan engagement initiatives throughout this season across multi-platforms. The brand is all set to continue its leadership position.