wheatking pink


(ISN) – Brandon, MB. – The Western Hockey League’s Brandon Wheat Kings have unveiled plans for their annual “Pink the Rink” night at Westman Communications Group Place when the Kootenay Ice pay a visit this Saturday, February 28th.

Supported by 94.7 Star FM, 880 CKLQ and the Manitoba Government Employees Union, the Wheat Kings second “Pink the Rink” game will raise awareness about cancers affecting women and support the fight against all cancers in Manitoba.

During the game, Wheat King players will wear one-time only, brand new special edition jerseys in support of the Canadian Cancer Society.

Unlike last year’s pink jerseys, the primary colour of the 2015 sweater is black, with pink accents and trim. The main crest is based on the hockey club’s logo that was used between 1972-1981 and rebranded with the traditional pink ribbon. The team’s existing Crown logo meanwhile will serve as the jersey’s shoulder patches.

In addition to the special Wheat Kings’ logo, the jerseys will feature the names of season ticket holders, sponsors, friends and family, who have been lost to cancer.

Among the names recognized on this year’s Pink jersey will be former Sport Chair for the 1997 Canada Summer Games Wayne Robertson, former Brandon & District United Way Chief Executive Officer Debbie Arsenault, longtime Wheat Kings’ Athletic Trainer Rob Stouffer as well as Brian Hutton, who served as President of the hockey club’s Off-Side Booster Club in the early to mid eighties.

The game-worn jerseys will be auctioned off during a silent auction throughout Saturday’s game against the Ice, as well as two radio auctions in the next week. Reid Gow’s number 12 will be auctioned off during CKLQ’s play by play broadcast from Prince Albert this Friday night while the jersey to be worn by veteran Jayce Hawryluk will be up for bids Friday, February 27th with Tyler Glen and Amber Vandale on 94.7 Star FM.

Western Manitoba hockey fans will also have the opportunity to purchase raffle tickets to win one of the jerseys. Tickets are selling for $5 each or three for $10 and the draw will be made at the Saturday game. Pink the Rink t-shirts will also be available for sale for $20. Raffle tickets and t-shirts are available for sale at the Canadian Cancer Society Brandon office at 415 1st Street or at next Wednesday’s game against the second place Medicine Hat Tigers.

“The Wheat Kings are number one in the Eastern Conference standings and number one in the cancer fight,” says Mark McDonald, Executive Director of the Canadian Cancer Society, Manitoba Division. “We’re hoping Brandon goes pink on the 28th to recognize the impact of women’s cancers and help the Cancer Society fund world-class research and community-based programs that support Manitoba cancer patients.”

“Pink the Rink is an incredible example of how a community can get involved in the cancer fight and support the 6,400 Manitoba families that will face a cancer diagnosis this year,” he went on to say.

Anyone wanting to place a bid on a jersey, or those wishing to place a “reserved bid” for any of the game worn jerseys, are asked to contact Angie Nor Addin at the Canadian Cancer Society Brandon office at 204-571-2800 or Toll Free at 1-888-857-6658 or anoraddin@mb.cancer.ca

Well over $20,000 was generated during last year’s “Pink the Rink” game and earlier this season, over $19,000 was raised for the Brandon & District United Way in the first ever Military Theme Jersey night.