Canada helps celebrate International Women’s Day at home and abroad


As part of its annual celebrations around International Women’s Day, FIFA hosted a one-day conference on Friday 6 March covering key topics related to women’s football and women in sport governance. The event featured experts and leaders from football, business and wider society, including Canada’s Sandra Gage, Chief Marketing and Communications Officer of the National Organising Committee for the FIFA Women’s World Cup Canada 2015™.

To mark International Women’s Day (Sunday 8 March), FIFA President Joseph S. Blatter signed the Brighton Plus Helsinki Declaration with the International Working Group on Women andSport at the FIFA conference – a declaration which sets out principles to support the empowerment of women in society and to promote gender equality.

Jacqui Oatley, one of Britain’s best-known sports broadcasters who became the first female commentator to feature on BBC’s Match of the Day, moderated the two panels – one focusing on best practices in women’s football and the other looking at the challenges and opportunities when it comes to women in leadership.

FIFA invited a diverse group of speakers from sport and wider society including: Ruth Maphorisa, Co-Chairperson of the International Working Group on Women and Sport (IWG); Amber Steele, Director of Football and NBA Management at Coca-Cola; Ruth Holdaway, Chief Executive of Women In Sport; Dr Petra Jantzer, Partner at McKinsey & Company; Carolina Müller-Möhl, Müller-Möhl Group & Foundation President; and Arnaud Simon, Eurosport Group TV Content Director.

Speakers from within football included: Hope Powell, former England international and head coach; Isha Johansen, President of the Sierra Leone FA; Piara Powar, Executive Director of the Fare network; Kelly Simmons, The FA’s Director of the National Game and Women’s Football; and Sandra Gage, Chief Marketing and Communications Officer of the National Organising Committee for the FIFA Women’s World Cup Canada 2015.

Meanwhile, FIFA was represented at the conference by: FIFA President Blatter; Lydia Nsekera, FIFA Executive Committee member; Moya Dodd, co-opted member of the FIFA Executive Committee and chairwoman of the FIFA Task Force for Women’s Football; Tatjana Haenni, Deputy Director of Competitions for Women’s Football; Mayrilian Cruz-Blanco, Senior Women’s Football Development Manager; and Honey Thaljieh, Public Relations Manager.

Said Lydia Nsekera, the first woman to become a full member of the FIFA Executive Committee, “equality among men and women is far from being achieved. We must have more women in the congresses of the associations and in the congress of FIFA. I would like to call on all women to work hard, with men, to overcome the existing obstacles.”

International Women’s Day in Canada

While Sandra Gage spoke at the House of FIFA on Friday 6 March in Zurich, Canada’s former FIFA Women’s World Cup™ coach Sylvie Béliveau spoke at the Canadian Museum for Human Rights on Sunday 8 March in Winnipeg, Manitoba.

Sylvie Béliveau, Canada Soccer’s Manager of Long-Term Player Development, spoke on International Women’s Day to highlight women’s rights, sports and the power of soccer to break down cultural barriers to unite everyone.

In Vancouver, British Columbia, the National Organising Committee’s Vancouver Venue General Manager Rita Rogers spoke on Wednesday 4 March at an International Women’s Day event celebrating local women in sport. Rogers also spoke at an event with the Chinese Benevolent Association of Vancouver on Sunday 8 March.

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