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Canadian Para-Rowing Team Benefits From Renewed Sponsorship Contract with Pride Mobility


Photo Credit: Katie Steenman Images

Rowing Canada Aviron is pleased to announce that Pride Mobility, the world’s leading designer and manufacturer of mobility products, has renewed their sponsorship of the Canadian Para-Rowing Team and Rowing Canada Aviron’s Para-Rowing Development Program.

Located in Ontario, Pride Mobility is a world-leading designer and manufacturer of mobility products including Jazzy®, Power Chairs, Pride®, Mobility Scooters, Pride®, Lift Chairs, Pride®, Lifts and Ramps, Stealth Products and Quantum® Rehab, a Pride Mobility Products company. Globally headquartered in Exeter, Pennsylvania, Pride also has operations in Australia, China, Italy, the Netherlands, New Zealand, and the United Kingdom.

A natural fit with the processes and aspirations of the Canadian Para-Rowing Team, Pride is dedicated to providing expertly designed, engineered, and tested products incorporating technologically innovative features enabling consumers to achieve their mobility goals and highest quality of life.

The sponsorship extends until March 2017, lending crucial financial support to the Para-Rowing Team in the lead up to the Rio 2016 Paralympic Games in Brazil. 

Pride Mobility has been a long-standing supporter and valued partner to Rowing Canada Aviron and has contributed significantly to the success of Para-Rowing in Canada thus far.

“Pride Mobility understands the direct relation between adaptive sports and success in all other aspects of life,” said Brian Fisher, Managing Director of Pride Mobility. “It’s our privilege to support the amazing athletes of Rowing Canada Aviron and their quest toward the Paralympic Games.”

Pride Mobility’s sponsorship is invaluable to the team and will support the continued growth and success of Canadian Para-Rowing.

“We could not function as an organization without the valuable support from our sponsors, which includes Pride Mobility, “ explained Donna Atkinson, CEO of Rowing Canada Aviron.

“However, more help is always needed.  In order to ensure that our para-athletes can travel overseas and qualify for the 2016 Paralympic Games, we are constantly seeking additional support. It is a very expensive endeavor but we owe it to these amazing athletes to make it happen,” emphasized Atkinson.

Lianne Gibson, who recently won her event at the C.R.A.S.H.-B. World Indoor Rowing Championships in Boston at the beginning of March, is well aware of the importance of companies that lend support.

“It’s very exciting,” says Gibson, who is resuming training for the summer’s racing season following her win in Boston.

“The support means so much for the team. For para-athletes, where most of us have gone through accidents and periods of intense struggle, funding for our sport means so much to all of us because it means we get the freedom to go after our dreams.”

The first chance Canada has to qualify for the Rio 2016 Paralympic Games is at this summer’s World Rowing Championships in Aiguebelette, France.

Individuals can make a donation to the Canadian Para-Rowing Team and receive a charitable tax receipt by following this link.

For more information about Pride Mobility and their range of products, visit

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