(ISN) – A record 576 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch the first 39 matches of the ICC Cricket World Cup 2015 during the league stage itself, making it the most watched television event in the country.
Star India had introduced a host of broadcast innovations and firsts powered by a marketing blitzkrieg for the ICC Cricket World Cup 2015, making it a ‘Cup for all.’ From the first ever multi lingual broadcast of the World Cup in six languages to a global first telecast of cricket in 4k, Star put in place a never seen before broadcast plan to make this World Cup bigger and better than ever before. The biggest ever commentary panel featuring 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists, was assembled to bring in the live action from the ongoing World Cup. The broadcast was bolstered by new look graphics and in depth analytics taking the viewer experience to the next level.
The language feed strategy for ICC Cricket World Cup 2015 received overwhelming response from Indian viewers with Hindi and Regional feeds contributing 75% of the viewership for the 32 matches telecast in six languages. Hindi and English were followed by Tamil as the preferred languages.
Star had also rolled out a disruptive campaign on India’s World Cup journey, which went beyond cricket on the field and leveraged fan passion in a unique way. The ‘Mauka’ campaign met with great response online and on social media from fans across going viral with over 28 million views online.
A Star India spokesperson said, “Team India is on a glory run and with records tumbling on field, the Indian fans are tumbling records off it too. The passionate Indian fans have rallied around their heroes irrespective of time zones and schedules, cheering the unbeaten run of the defending champions with utmost gusto. With Team India geared for the knock out phase, this World Cup is set to be the biggest sporting spectacle in the country.”