Tennis Canada Team Up for Mini Rogers Cup Kids Tournament

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TORONTO (July 2, 2015) – Rogers and Tennis Canada today announced the launch of Mini Rogers Cup, two separate Kids Tennis tournaments taking place across Ontario and Quebec in July. With more than 1,000 under-12 players competing across the two provinces, the tournaments will provide budding young tennis stars with the chance to compete for their own title and be recognized on-site during Rogers Cup presented by National Bank in Toronto and Montreal this August.

Mini Rogers Cup will make its debut in Ontario this summer, while Quebec marks its fourth edition. This is Rogers’s first year involved in the kids’ tournament as part of its ongoing sponsorship of grassroots initiatives to help grow the game in Canada.

“Beyond our commitment to delivering innovative and engaging experiences to sports fans across the country, we are also committed to supporting young athletes learning about the game and developing their skills,” said Livia Zufferli, Senior Vice-President, Brand, Rogers. “Mini Rogers Cup is one way to encourage the tennis stars of tomorrow to build their love of the sport and play, developing into the word-class Canadian athletes we’ll see at the Rogers Cup tournament for years to come.”

Taking place throughout the month, Mini Rogers Cup will culminate in the finals, held August 1-2 at Mayfair Parkway in Markham, ON, and August 8-9 at Olympic Park and Louis-Riel Park in Montreal. The events are being run in conjunction with the Ontario Tennis Association and Tennis Quebec.

The Mini Rogers Cup will use two different formats in Ontario and Quebec. In Ontario, clubs will run one-day, under-12 team tournaments to select who advances into the finals. The teams will feature three girls and three boys. In Quebec, the tournament will be split into 12 regions and feature three age categories: five to six years old, seven to eight years old, and nine to 10 years old. Two boys and two girls from each age category in all regions will advance to the finals.

“In addition to offering world-class tennis and an unbeatable guest experience at Rogers Cup, our aim is to promote the sport and get more people involved,” said Karl Hale, Rogers Cup Toronto tournament director. “This is a great way to extend the reach of Rogers Cup and get kids around the province excited about tennis. It will be a pleasure to have these young talents at the tournament, and we might even be seeing a future Rogers Cup champion!”

“Mini Rogers Cup has grown in popularity over the past several years, but it will get even bigger this year because we are now going to reach kids across Quebec,” said Eugene Lapierre, Rogers Cup Montreal tournament director. “This tournament fits well with Tennis Canada’s mission and we are always happy to see more and more kids with racquets in their hands.”

A $500 National Bank Registered Education Savings Plan (RESP) will be awarded in trust to the parents or guardian of each winner. The winners will also have the chance to attend a session of Rogers Cup and be recognized on Centre Court.

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