2.2 million Canadians tuned into the Closing Ceremony on CBC-TV

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Pan Am 2015 pin

 

July 28, 2015 – The TORONTO 2015 Pan Am Games closed on an exuberant note on Sundaynight with an array of highly anticipated musical and artistic guests, fireworks and a parade of athletes showcased in the Closing Ceremony, which drew an average audience of almost 2.2 million Canadians to CBC-TV and ICI Radio-Canada Télé as a nation celebrated one last time.

 

Overall, more than 22 million Canadians – or 63 per cent of the population – watched at least some part of CBC/Radio-Canada’s Pan Am Games coverage from July 10 – 26, 2015. CBC, Canada’s Olympic network, is the destination for amateur sport, dedicated to recognizing high-performing athletes and bringing their unique stories to Canadians.

Additional highlights from the duration of the Pan Am Games:

  • Pan Am Prime with host Scott Russell on CBC-TV was at an all-time high on Thursday, July 23 at 1.3 million and Saturday, July 25 with 1.2 million Canadians tuning in
  • An average audience of 2.162 million Canadians tuned into the Closing Ceremony on CBC-TV and ICI Radio-Canada Télé from 8 p.m. to 10 p.m. ET
  • On the digital side, CBC/Radio-Canada’s digital offerings generated more than 30 million total page views across desktop, mobile, and app
  • More than 3.2 million video views were generated through desktop, mobile sites and the app on CBC/Radio-Canada digital offerings
  • Day 9 (Sunday, July 19, 2015) was the busiest day for cbc.ca/panam with nearly 2.2 million page views, as Men’s Baseball was streamed, with Canada facing off against the United States

CBC/Radio-Canada is the official broadcaster of the TORONTO 2015 Pan Am/Parapan Am Games in Canada, providing Canadians with more hours of coverage than before – including unprecedented coverage of the Parapan Am Games – through an extensive multi-platform approach.

 
In a Canadian television first, the Parapan Am Games will be seen nationally from August 7–15, 2015. Daily TV and live streaming coverage will include the Opening and Closing Ceremonies. Extensive streaming coverage of the TORONTO 2015 Parapan Am Games will be available at cbc.ca/parapanam and via the CBC Sports App.
 

*Sources: Adobe Analytics and Numeris

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