HarbourCats Bring on John Pollard as New Marketing Director

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February 18, 2016, VICTORIA, B.C. – The Victoria HarbourCats continue to set up the organization for the future, hiring a well-known local media professional to spearhead the team’s marketing efforts going forward.  JOHN POLLARD has been named MARKETING DIRECTOR for the team, and will work side-by-side with Jim Swanson, the Managing Partner, and Brad Norris-Jones, who was recently elevated to the role of General Manager.

John Pollard joins the Victoria HarbourCats as their new Marjeting Director (Photo: Christian J. Stewart / ISN)

Pollard will guide the team’s partnership and sponsorship efforts, working closely with Richard Michaels (Community Partnerships/Marketing) and Shawn Petriw (Print Properties, through his company Sponsor Impact).

Pollard will also work with the Wilson’s Group, the parent company for Wilson’s Transportation Ltd., Vancouver Island’s largest bus transportation company. John Wilson, CEO of The Wilson’s Group, is a member of the HarbourCats ownership group and supports as Vice-President-Business, with team President Ken Swanson, team Treasurer Rich Harder, and Managing Partner/Vice-President-Baseball Jim Swanson. Wilson and Jim Swanson are part of the community ownership group of the BCHL’s Victoria Grizzlies, who Pollard will advise during hockey season. The Wilson’s Group also successfully owns and operates the YYJ Airport Shuttle, Grayline Sightseeing Victoria and the newly-launched BC Ferries Connector Service under contract with BC Ferries.

“We couldn’t be happier to add someone like John to our efforts to lead the HarbourCats to the next level within this community,” said Swanson. “John has a proven track record of leadership and involvement in the community that fits perfectly with our ongoing goals of providing affordable summer family entertainment in Victoria. The stronger we are off the field, the more we can put efforts and resources into being the best we can off the field, and the community support we receive allows that.”

Pollard is the former President at CHEK TV, leading that organization through its transition into an employee-owned company. Most recently, Pollard was working in Marketing for Ocean FM and Kiss-FM.

“This is such a great move for me to be working in sports marketing, and to work with the HarbourCats and the local ownership group,” said Pollard. “Marketing and community have been a passion of mine and this is something that fits well for all involved. I’m excited to play ball.”

Pollard is a member of the board of Central Saanich Little League, and also sits on the board of Crimestoppers Victoria. He is a Little League and minor hockey coach and is well-known in Victoria business circles.

Pollard’s work will be supported by new Assistant General Manager Brittany French, who operates ticketing and host family coordination for the HarbourCats.

“We are working toward growth of the organization and being positioned for the future, always continuing to look for ways to get better – and adding great people is the surest way to get better,” said Wilson. “John’s involvement in so many areas of Victoria that relate to what we do makes this a great announcement and a big step for the HarbourCats and our ownership group.”


The HarbourCats have seen an uptick in season ticket purchases, and as corporate partnerships are completed the selection of season ticket locations and single-game walkup options is getting less and less. “We recommend, especially with our affordable prices, that people come in and secure their seats – the sooner, the better,” said Swanson. “To buy a premium season ticket for the 2016 HarbourCats is less than the cost of travel, etc., to see one Mariners game in Seattle, and we work hard on all aspects of the program to keep our games affordable for everyone. Opening Day with Krazy George, sponsored by the Tally-Ho, our Father’s Day game, two fireworks games – we have a lot of fun ahead this summer.”

To buy season tickets, call the office (778-265-0327) or stop in at 101-1814 Vancouver Street.


With the off-season now upon us, the team’s office at 101-1814 Vancouver Street will see reduced hours through the end of March.

MONDAY-FRIDAY – 9:30am-4:30pm

SATURDAY-SUNDAY – Closed (or by appointment)

For more information, contact:

Jim Swanson (General Manager, Victoria HarbourCats) 778-265-0327

About the West Coast League

The West Coast League features a competitive level of play and recruits players from high-calibre baseball programs at colleges and universities across North America. The WCL has 11 teams, with franchises located in B.C., Washington and Oregon. The 54-game regular season for 2016 starts on June 3 and runs through August 7, with playoffs following that. The season-opener for the HarbourCats in 2016 is Friday, June 3, at the Walla Walla Sweets, and the home opener (Drive for 5,000/Whiteout Game) is Tuesday, June 7, with the Wenatchee AppleSox at Royal Athletic Park. The HarbourCats played additional home exhibition games on May 31, June 1, June 22, and July 3 (in Nanaimo), giving the team 58 games in 69 days.

Christian J. Stewart
Christian is a professional photographer and media professional based in Victoria, British Columbia, Canada. Currently working as the Assistant General Manager for Victoria HarbourCats Baseball Club, a Senior Contributing Editor and photographer at Independent Sports News (ISN) and operating his own freelance photography and media/pr company.