London Drugs partners with Field Hockey Canada in lead-up to 2016 Olympic Games
Vancouver, BC – London Drugs, one of Canada’s most reputable and longest-serving brands, has partnered with Field Hockey Canada and the Canadian men’s field hockey team in the lead-up to the 2016 Olympic Games.
As part of the agreement, London Drugs becomes the presenting sponsor for the men’s “Summer Games Send-off”, a three-game competition against the United States, which will be held July 7-10 in Surrey and West Vancouver.
The first match will be played on July 7 at Tamanawis Field in Surrey, while the second and third games will take place at Rutledge Field in West Vancouver on July 9 and 10. All matches are open to the public and admission is free.
The series is first the time Canada’s men’s Olympic team will compete after being announced and is the last competition prior to the 2016 Olympic Games in Rio de Janeiro, Brazil. It is part of a weeklong Olympic celebration and send-off, which also includes the 2016 Field Hockey Canada Hall-of-Fame induction ceremony.
In addition to sponsoring the Canada-U.S. series, London Drugs becomes the presenting jersey sponsor and will have its logo displayed on the front of Canada’s men’s game uniform for the next year.
London Drugs will also join forces with a select group Men’s National Team athletes for cross-promotion digitally and in the community.
“To be affiliated with a strong brand and a 100-percent Canadian owned company is a great source of pride for Field Hockey Canada,” says Field Hockey Canada Chief Executive Jeff Sauvé. “To outperform their competition, London Drugs is focused on innovation and excellence – two qualities that resonate with any high performance athlete. It is important to the leadership at London Drugs that the athlete, and supporting their goals and aspirations, is the focus.
Through our partnership we will be better able to profile National athletes. Additionally, we are able to showcase our Men’s National Team here in Canada with the addition of three International test matches as part of the team’s final preparation for the Summer Olympics.”