Vancouver, B.C. – Canucks defenceman Erik Gudbranson was onsite for the launch of the #MenGiveLife

campaign that took place today at the Vancouver Convention Centre. This campaign will run from

September 8th

– 18th to coincide with World Marrow Donor Day, which falls on September 17th. The goal

of the campaign is to boost the numbers of donors on Canada’s adult stem cell registry.

“In 2004, my brother Dennis was diagnosed with acute myeloid leukemia (AML),” said Canucks

defenceman Erik Gudbranson. “After months of waiting and with only a one in 40,000 chance of finding

a stem cell match, we learned of an adult match that would eventually save my brother’s life. Our goal

through this campaign is to boost the numbers of donors on Canada’s adult stem cell registry and

increase the potential for a match that can save a life.”

The national and international transplant community has defined an ‘optimal donor’ as individuals 17

to 35 years of age and male. The #MenGiveLife campaign has set a target of gaining 1,000 new optimal

donor registrants during the month of September. Donors can register online at

“We are continuing to work on building an ‘optimal’ stem cell network in Canada to serve patients

more effectively,” says David Patterson, director of donor relations in the B.C. and Yukon region. “We

encourage young men and women to join OneMatch but we need more male registrants to shift the

composition of the registry. Last year, half of all stem cell donors chosen to help a Canadian patient

were males aged 17 to 35. But they account for just 20 per cent of donors on Canada’s adult stem cell


Supporters are invited to promote the need for stem cell registrants by sharing their #MenGiveLife

moment on Twitter, Facebook, and Instagram using the hashtag #MenGiveLife. To discover all the ways

a donor can give life or book an appointment, download the GiveBlood app or visit

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