CORAL GABLES and PONTE VEDRA BEACH, Fla. (October 31, 2016) – GREY GOOSE Vodka and the PGA TOUR today toasted a four-year renewal of their marketing relationship that secures GREY GOOSE as the “Official Spirit of the PGA TOUR, PGA TOUR Champions and Web.com Tour” through 2020. The extension aligns the world’s best tasting vodka with the world’s premier golf organization.
GREY GOOSE will continue to have a strong presence in at least 11 PGA TOUR and PGA TOUR Champions tournaments throughout 2017. This season, consumer will be able to enjoy a completely renovated GREY GOOSE 19th Hole lounge, designed to bring the ease and sophistication of the French Riviera to the course. The GREY GOOSE signature summer serve, Le Grand Fizz, will also be appearing in a new custom glass. The light and effervescent cocktail blends GREY GOOSE Vodka, ST-GERMAIN® Elderflower liqueur, lime and soda water. GREY GOOSE will be the official vodka poured at concessions and all hospitality locations.
Tom Swift, Global Vice President of Grey Goose, commented: “We are very excited to continue our partnership with the PGA TOUR. Character, passion and the pursuit of the extraordinary are shared values between GREY GOOSE and the world of golf, and we look forward to offering tournament attendees ever more elevated experiences in the years ahead.”
GREY GOOSE, which became part of the PGA TOUR’s Official Marketing Partner Program in 2014, will also continue to receive exposure at all of the TOUR-owned and operated TPC facilities as the preferred vodka and have a significant presence on PGATOUR.COM.
“We are extremely pleased to continue our relationship with GREY GOOSE and to have such a highly respected brand represented at a number of tournaments as well as at our TPCs,” said Brian Oliver, PGA TOUR Senior Vice President of Corporate Partnerships. “The GREY GOOSE 19th Hole Lounge has become a favorite gathering point for golf fans. We look forward to delivering that experience for years to come.”