Gilbert Rugby Canada has signed a new multi-year partnership with British Columbia Rugby Union. After a year of separation BC Rugby and Gilbert have set a product and promotional path to assist in elevating the growing position of rugby in British Columbia. Gilbert established themselves by creating the sport in 1823 while the BC Rugby Union was formed in 1889 and has grown to over 7500 registered players in the province and is one of the most active playing and promoting populations in Canada. The renewed agreement covers marketing and promotional initiatives, growing the game development, official product usage and collaborative communication and outreach to the playing and general public.
“I am very pleased to have the opportunity to work with the new staff and the revised and positive growth direction that Annabel Kehoe has created in her first year as the Executive Director.”
-Brian Mills, Canadian Brand Manager, Gilbert Rugby Canada Inc.
“BC Rugby is excited to have the support and expertise of Gilbert and Monilex Sports to partner us on our mission to grow and develop Rugby throughout British Columbia. With Monilex Sport’s support, we plan to get a Gilbert rugby ball in more and more hands and equip aspiring players with world-class rugby equipment.”
-Annabel Kehoe, CEO, BC Rugby.
Gilbert Rugby Canada operating as Monilex Sports has been exclusively distributing Gilbert Rugby products in Canada for over 25 years. Operating with 5 + employees, established in 1990, Approximately $1.5 M CDN revenue, Ownership: Lexie Tynan, Brand management: Brian Mills