Ponte Vedra Beach, Florida – Families have one more reason to attend THE PLAYERS Championship this year, as tournament officials and Nickelodeon announced today a plan to bring new, family-friendly tournament activities to the McKenzie Noelle Wilson Foundation Kid Zone. The Kid Zone is just one of many fun activities for families at the tournament, which returns to THE PLAYERS Stadium Course at TPC Sawgrass May 9-14.
“THE PLAYERS is committed to making the tournament a shrine to golf fans, and Nickelodeon is an ideal addition to the McKenzie Noelle Wilson Foundation Kid Zone as a leader in entertainment for kids worldwide,” said Jared Rice, executive director of THE PLAYERS Championship. “We’re excited to offer even more fun activities during tournament week for kids, and kids at heart.”
New in 2017, The McKenzie Noelle Wilson Foundation Kid Zone will have an enclosed, air-conditioned area featuring the Nickelodeon experience, an interactive destination for kids and families attending THE PLAYERS. Fans will be able to show off their skills at the SpongeBob SquarePants mini-golf challenge and the Teenage Mutant Ninja Turtles Puttskee, get virtually slimed, meet SpongeBob and more.
Nickelodeon will also bring kids at home into the action with new, golf-themed content and exclusive coverage of the on-the-ground events leading up to THE PLAYERS in the “NickSports Presents Golf Rocks Weekend” Friday, May 12, through Sunday, May 14, on Nicktoons. Hosted by avid golfer and Nick star Breanna Yde (School of Rock), “NickSports Presents Golf Rocks Weekend” will present interstitials offering a behind-the-scenes look at the tournament, highlights from Nickelodeon’s Kid Zone activation, interviews with PGA TOUR players and more. On Sunday, May 14, the cast of Nickelodeon’s School of Rock (Breanna Yde, Aidan Miner, Jade Pettyjohn, Lance Lim) and PGA TOUR and LPGA players (Peter Malnati, Sydnee Michaels, Mackenzie Hughes, Demi Runas) will compete in the Mega Golf Challenge that was filmed at the Genesis Open, a series of slime-filled, golf-themed interstitials hosted by School of Rock’s Tony Cavalero and Ricardo Hurtado, airing 11 a.m.–1 p.m. (ET/PT) on Nicktoons.
“Our partnership with the PGA TOUR at THE PLAYERS Championship builds on our commitment to bring Nickelodeon to signature sporting events around the country and deliver content that is relevant and authentic to kids today,” said Keith Dawkins, executive vice president, TeenNick and Nicktoons. “Through our unique, on-the-ground experiences and exclusive on-air coverage, we will take THE PLAYERS and its Kid Zone to another level of fun, while providing our NickSports audience with an all-access pass to the world of golf.”
Fans are reminded that youth 18 years and younger are admitted to THE PLAYERS free of charge when accompanied by a ticketed adult, and there is no limit to the number of youth fans admitted with that ticketed adult. Youth admission makes THE PLAYERS the perfect destination for families, who only need to pay the cost of the tickets for the adults, or even a youth sports team, as the entire team can gain admission with one ticketed adult.
The Family Plan package offers additional savings and benefits for families seeking a day at THE PLAYERS. Families get two adult Stadium Passes, unlimited youth admission at the gate and two $10 concession vouchers. The Family Plan is $120 for Thursday and Sunday, $130 for Friday and $140 for Saturday (taxes not included). Parking passes are additional, but remember that any car with four or more passengers parks for free under THE PLAYERS “Four for Free” policy (download vouchers at https://theplayersparking.
The Family Plan is offered at 27 participating Daily’s convenience stores and at THEPLAYERSChampionship.com.
As the tournament approaches, more information about THE PLAYERS is available at THEPLAYERSChampionship.com. THE PLAYERS is set to return to THE PLAYERS Stadium Course at TPC Sawgrass, May 9-14, 2017.
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
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