Mumbai, 19thApril, 2017: Rusan Pharma Ltd. a leading global pharmaceutical company specializing in the treatment of Addiction, has indigenously developed and manufactured India’s first 24 hour ‘Nicotine Transdermal Patch – 2baconilTM. The brand has made an association with Kings XI Punjab as their health partner to kick start an anti – tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.
India is among the top 10 countries and accounts for two-third of the world’s smokers (63.6%) in 2015. In India, Government estimates show over 5,500 youth start tobacco use every day, whereas around 35% of adults consume tobacco in some form or other. Over 25% of females start tobacco use before the age of 15 in the country.
India is a cricket nation, the sport enjoys tremendous fan following nationwide. IPL20 as a format is a seamless amalgamation of international cricket and entertainment.
The campaign is unique in nature as it not only raises awareness but also introduces a solution with a high-technology product like 2baconilTM, which helps to curb withdrawals experienced during quitting tobacco. Rusan Pharma, specializes in the innovation and manufacturing of transdermal patches.
International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.
They are also felicitating people who have successfully quit chewing tobacco/smoking using 2baconilTM patches, in various cities where the team is playing across India with autographed merchandise. This will help encourage people, to increase their chances of quitting the habit with their will and 2baconil together.
Speaking on this association Ms. Malavika Kaura Saxena – Business Head, “We have associated with Kings XI Punjab to bring to fore the malice that tobacco abuse is causing in the country. Our campaign #MyWill2baconil aims to highlight and spread awareness at the same time present a new form of therapy which is India’s First 24 hour Nicotine Transdermal Patch – 2baconilTM. It is designed using a unique Smart Time Release Technology that acts as an aid to help control their withdrawals with a step down therapy.”
Satish Menon, CEO, Kings XI Punjab said, “I am extremely pleased to announce our association with 2baconil, India’s first nicotine patch by Rusan! They operate for a great cause, that of reducing the harm caused by tobacco through patches, and we at the Kings XI believe this is a hugely positive agenda. This partnership will allow us to amplify their efforts and help lead to a better and healthier India.”